EmailToolTester
If you’re looking for an email marketing platform, Mailchimp might seem like a safe choice. After all, it’s been around for more than two decades(!). And during this period, many businesses have gotten a head-start with their email marketing on Mailchimp’s free plan. But sometimes, the tried-and-tested option isn’t necessarily the best one. Especially as newer email platforms like Flodesk (founded in 2018) spring up, boasting more modern-looking interfaces and features to meet modern needs — including selling digital products. Flodesk has also gotten rave reviews for its form and email designs, which are simply stunning. In this Flodesk vs Mailchimp comparison post, I’ll evaluate how both platforms stack up in terms of their ease of use, signup forms, automation capabilities, and other common email marketing considerations. Which email platform is our winner? And more importantly, which one is right for you? Keep reading to find out! Flodesk vs Mailchimp:
Choosing the right email tool is a difficult decision when you’re starting out. You want something affordable but that can grow with your brand and vision—trust me, it’s a lot of tedious work migrating from one platform to another when you’ve already got an established list. I get asked a lot about what email marketing platform is the best for bloggers and creators. I’ve been running my email list for almost 10 years, so it’s a long time since I’ve been “just starting” and there’s a wealth of new tools available now that weren’t when I was getting started. There are platforms for pretty much every occasion, some that are all-singing, all-dancing, and some that take things back to basics. I currently use ConvertKit, but I’ve noticed a lot of talk about Flodesk recently—a few of my creator friends swear by its simple interface and its visual appeal—so let’s unpick
Are you wondering how to verify the authentication of your emails? The three key forms of email authentication—SPF, DKIM, and DMARC—can be easily checked with just a Gmail account. A Guide to Checking Your Email Authentication (4 Simple Steps) 1. Send the Email or Newsletter for Testing to Your Gmail Address. After sending the email you want to test, wait for it to arrive in your Gmail inbox. 2. Open the Email and Click the Three Dots: 3. Select “Show Original” to View the Source Code: 4. Analyze the Authentication Results. You’ll see a display similar to the following: If SPF, DKIM, and DMARC all show ‘PASS’, your setup is perfect. No further action is needed. If SPF and DKIM pass, but DMARC is missing, you should establish a DMARC record. This is particularly crucial for larger senders (5000+ emails a day), considering new rules from providers like Yahoo Mail
When you work in a church, like I do, it can feel counterintuitive to focus on or use terms like “marketing” and “advertising”. Those terms are often associated with big corporations looking to increase their bottom line. But, what about a church? The main goal is to reach the lost, to meet people where they are on their faith journey – why would you ever even need to consider marketing efforts? Focusing on strategies like email marketing allows the church to adapt to modern approaches, meeting people where they are in their faith journey. Just as the pandemic exposed technology gaps in churches, it’s time to address the evolving needs of the congregation. If you don’t know where to start – email marketing is a good first step. Even if you feel like a complete beginner, you can do this! By the end of this article I want you to
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned about the new email rules from Gmail and Yahoo Mail that are coming in February 2024. These rules aim to protect people’s inboxes from spam and unwanted emails, by making senders take a few extra steps before they send their campaigns. The good news is that most of these requirements aren’t actually new; they’re existing best practices that many marketers already follow. So, if you’re doing email marketing right, you can rest easy! But if you’re not sure whether you’re following these rules correctly, don’t worry. We’ve created this guide to help you understand everything and ensure that you’re taking the necessary steps. We’ll also let you know what each email marketing service is doing, or not doing, to assist marketers in meeting these new requirements. What are Gmail and Yahoo Mail’s
If you’re an event organizer or marketer, you know the challenges – and opportunities – that come with creating successful events. During my time working at a marketing agency, I got my first glimpse into the world as I helped with organizing workshops, panel discussions, and networking events. In those roles, I quickly realized the incredible value of email marketing as a core strategy for not only gaining event attendees and keeping them in the loop, but also for nurturing relationships well after the event was over. Email marketing is an avenue that can offer you a host of benefits, from cost-effective event promotion to a wider reach, and the ability to track and measure the effectiveness of your campaigns. Whether you’re planning a workshop, a grand conference, a product launch, a charity fundraiser, or any other event under the sun, event email marketing can be a game-changer. In this
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s the quality of your subscribers that makes a difference. And that’s why a small email list with quality subscribers can outperform a large email list filled with invalid emails and unengaged subscribers. But, how do you make sure that your email list consists of high quality, active subscribers? Well, say hello to email scrubbing and wave goodbye to inactive users who don’t engage or convert. Email scrubbing will enable you to get rid of low-value email addresses and keep only quality leads who are more likely to engage with your emails and convert. Plus, you’ll have fewer spam complaints and a better sender reputation. Let’s dive into more details about email scrubbing: what it is, why it’s important for email list hygiene, and how to use it for more successful email marketing
As a legally trained digital marketer, I’ve racked up over five years of experience in planning and executing email campaigns for a variety of organizations — including a legal platform — whose email lists ranged from hundreds to tens of thousands of subscribers. And I find email such an amazing marketing channel. There are no pesky algorithms that control whether your target audience gets to see your content. (Social media platforms, I’m looking at you here.) Instead, when your emails land in your potential clients’ inboxes, you get a direct line of communication with them. You can then build your relationship with them and establish your expertise — such that when they need a lawyer, they’re likely to reach out to you. So, if you’re looking to add email marketing to your law firm’s marketing strategy, follow this nine-step process, which I’ve drawn up with the legal industry’s unique characteristics
Did you know that, back in the day, 90% of the Obama campaign’s online donations were made through email? That’s almost $690 million generated over a two-year period. Clearly, electorates read emails and respond positively to them. Many are often eager to hear your campaign’s message. Research shows that government and political emails open at a rate of 28.77%. It’s considerably higher than the average open rate, which is 21.33%. But getting them to open the message is only half the battle. To win, or at least, retain their confidence and trust, you need a strong political email marketing strategy. In this article, we’ll go over the best practices for engaging subscribers and gaining their support through email marketing. But before we get into that, let’s look at why this platform works so well for political campaigns. Why Run A Political Email Marketing Campaign Generic political messages can easily get
While most hoteliers rely on email for communication with guests, they often overlook its potential as a channel to drive repeat business. So, what’s the secret to leveraging email effectively in marketing, and how does it differ from conventional communication? If this all sounds confusing, you’re in the right place! This guide will attempt to answer all your questions and offer actionable tips on how to get the most from an email marketing strategy for your hotel. As you’ll see, it’s divided into two key sections. The first is about becoming better at hotel email marketing and newsletter strategies, and the second is about choosing the best email marketing platform. Why You Should Use Email Marketing for Your Hotel The first point to understand about hotel email marketing is that it’s one of the best ways to reach your audience. According to Kinsta, as of 2023: 4.03 billion people around