Constant Contact: 8 Holiday Marketing Tips for Email and Social Media

Constant Contact just posted a new interesting article:

Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys,” waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times. And it works—every year. But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so. You may not have a million-dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the power of social media and email marketing. Here are eight holiday marketing tips for using email and social media to help you stand out from the “big guys.” Table of Contents1. Develop a schedule to help build holiday momentumWhen does retail holiday season start?2. Pay attention to what your followers,…

Continued here: 8 Holiday Marketing Tips for Email and Social Media