Top Deliverability’s Blog
Sendingblue: GDPR in Email Marketing: How to Be Compliant and Avoid Fines
- November 1, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted another brilliant write-up:
If your company targets the European market, you’d better be GDPR compliant. Otherwise, you’re likely breaking the law. Failing to comply with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. And given how easy it is to stay GDPR compliant, there’s no reason you shouldn’t follow the regulations. In this article, we cover everything you need to know about GDPR email marketing to help you write GDPR-friendly emails and avoid fines. What Is GDPR? GDPR is a set of security and privacy laws in the European Union (EU) that regulate how data should be collected and processed. How does it help? The GDPR protects individuals from: Unnecessary data collectionWrongful use of personal dataPersonal data breachBiased algorithmic decision making The data protection rules increase transparency and accountability between businesses and their customers, giving users a better understanding of what their personal data is used
Read more here: GDPR in Email Marketing: How to Be Compliant and Avoid Fines
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- Term: General Data Protection Regulation (GDPR)
- Term: Email Marketing
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability