Top Deliverability’s Blog
Constant Contact: Build a Year-End Fundraising Marketing Plan in 6 Steps
- October 27, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just published a engaging write-up:
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals by building and following a solid year-end fundraising marketing plan. This year, Giving Tuesday is November 29, 2022. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors.
Read more here: Build a Year-End Fundraising Marketing Plan in 6 Steps
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