Marketing News
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Wendy’s has been serving up sass on social media since 2017. It all started on Twitter. After the official Twitter account of Mcdonald’s mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.” When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy’s (@Wendys) November 24, 2017 The success of this tweet marked the beginning of a new social media strategy for the fast food chain — roasting other accounts. Wendy’s first National Roast Day was in 2018. Twitter users could drop a Tweet asking to be roasted and the official Wendy’s account would counter with a ruthless response. No Twitter account was safe, and the made-up social media holiday became
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of introducing the main characters of the film, the clip reveals few details about the actual plot to build intrigue among audiences. A few hours before the trailer dropped, official images of the cast were released on Twitter. Each image features stylized graphics of each Barbie character and their occupation. Meet our Barbies and Kens ✨#BarbieTheMovie pic.twitter.com/KO2pwszXNJ— Barbie Movie (@barbiethemovie) April 4, 2023 Upon the release of the trailer and images, Warner Bros. launched the Barbie Selfie Generator, an AI-powered website that allows users to put their own photos along with a Barbie-style occupation in a graphic
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We ❤️ NYC” mark debuted in late March and was intended to be a modern update of Milton Glaser’s iconic “I ❤️ NY” logo. The imagery coincides with a new campaign aiming to diffuse the “divisiveness and negativity” stemming from the COVID-19 pandemic. Image Source Notable changes to the logo include: Changing the “I” to “We” Updating the heart so it appears more like a heart emoji Replacing the typewriter-style font with a variation of Helvetica to match New York subway signage Adding the “C” at the end of “NY” so the logo refers specifically to New
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting customers determine how much they wanted to pay. Here’s how it worked: When pieces from the collection dropped, they were listed at wholesale prices (around 50% less than retail). Prices raised incrementally each second, capping at the full retail listing. The price pieces sold out at then became the final price. In other words, the more popular an item was, the lower the price was for everyone. This style of pricing could be a win-win for the brand and customers. The brand now knows exactly how many units to order from manufacturers and won’t have
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In late February a new filter called “Bold Glamour” took TikTok by storm. The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is less detectable than other filters. The filter has been used in over 30 million videos to date. As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. Beauty brand Dove joined the conversation with a timely campaign featuring original data. Per Dove research, 48% of girls who digitally alter their photos have lower self-esteem compared to 28% of girls who don’t digitally alter their photos. To amplify this message, Dove partnered with Ogilvy and DAVID to launch the #TurnYourBack campaign on March 7. The campaign
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion. The following month, Microsoft launched new AI-powered versions of its Bing search engine and Microsoft Edge web browser. This week Microsoft announced the launch of Bing Image Creator — an AI-powered tool that allows users to create images at the click of a button (a major upgrade from WordArt). One day you stopped using WordArt and didn’t even know it.— Microsoft (@Microsoft) March 22, 2023 Users can type a brief image description into the chat window on Bing or upon clicking the Image Creator icon within Microsoft Edge to get custom images generated
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the China-based company that owns TikTok, doesn’t sell its stakes in the platform. If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years. Though overall social ad spend is trending downward due to economic uncertainty, TikTok saw a 20% increase in ad spend during the first three quarters of 2022 with some agencies reporting that 25% of their social spend is dedicated to TikTok ads alone. While many companies are continuing to invest ad dollars in more established platforms, TikTok has untapped
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok Incubator Program, TikTok creators will teach select brands how to implement creator-focused social media strategies to drive growth and engagement. The first round of participating brands includes Hyper Skin, Topicals, and Eadem, selected from Sephora’s Accelerate program. These BIPOC-owned brands will learn from popular TikTok creators including Amy Chang (@bondenavant), Nyma Tang (@nymatang), and Rocio Lopez-Jimenez (@rocio.roses). Why the Sephora x TikTok Incubator Program Makes Sense For years, users have acknowledged the persuasive power TikTok has on their purchasing choices through the hashtag #TikTokMadeMeBuyIt, and few spaces have been as influential or lucrative as
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook. The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators report being offered between $100 to $35,000 to post Reels. Meta will continue honoring Reels bonus payments for those currently participating in the program for the next 30 days. Will the end of this program be a devastating blow to creators on Facebook and Instagram? Not necessarily.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight. The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his customers to the tune of the singer’s 1999 hit “Back At One.” Spoiler alert: the waiter is indeed Brian McKnight. If the video’s comment section on YouTube is any indication, Chili’s knocked it out of the park connecting with its ideal customer. Comments on the video are overwhelmingly positive, with