HubSpot: Why the New York Logo Update Was A Rebranding Flop

HubSpot just released another interesting post:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We ❤️ NYC” mark debuted in late March and was intended to be a modern update of Milton Glaser’s iconic “I ❤️ NY” logo. The imagery coincides with a new campaign aiming to diffuse the “divisiveness and negativity” stemming from the COVID-19 pandemic. Image Source Notable changes to the logo include: Changing the “I” to “We” Updating the heart so it appears more like a heart emoji Replacing the typewriter-style font with a variation of Helvetica to match New York subway signage Adding the “C” at the end of “NY” so the logo refers specifically to New

Read the original here: Why the New York Logo Update Was A Rebranding Flop