Marketing News
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies. Last year State Farm went all-in on social media advertising, opting to run a TikTok campaign instead of making a Super Bowl commercial. The brand posted a video from the @jakefromstatefarm account encouraging TikTok users to duet the video showing off their dance skills for a chance to star in a State Farm video. @jakefromstatefarm Follow me, #duet this and use #TeamStateFarm & #contest ♬ original sound – Jake from State Farm Ahead of Super Bowl LVII on February 12, we’ve seen
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Sounds like a dream, right? Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. One Mielle product in particular, the Rosemary Mint Scalp & Hair Strengthening Oil, has increased in popularity due to TikTok. In late 2022, popular creator Alix Earle shared the oil as one of her “Top 2022 Amazon Favorites” and TikTok users began expressing concern over their ability to find the product, the oil becoming more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile. In the video, Reynolds shares the ad criteria provided to ChatGPT and reads the AI-generated script directly to the camera. He finishes the read calling the technology “mildly terrifying, but compelling.” Reynolds is no stranger to jumping on trending topics quickly through his media company Maximum Effort. Past examples include: The 2019 Aviation Gin ad that served as a response to the infamous Peloton wife controversy was released immediately after the
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha Brown has taken things to a whole new level effectively building a lifestyle empire from social media videos. Brown first gained momentum online in 2017 when she posted a viral video on Facebook raving about the TTLA sandwich from Whole Foods, eventually becoming a brand ambassador for the grocery chain. In 2020, she created a TikTok account sharing vegan cooking videos and inspirational pep talks, and her content took off. With over 9 million followers and counting across Instagram and TikTok, she now has a variety of offerings including: The Tabitha Brown Collection at Target
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY January,” a campaign showing the various ways the Tito’s DIY January kit can be used around the house, served with a splash of humor. Though the ad spot is clearly a joke it underscores an emerging trend in mindful alcohol consumption. Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January. According to Gallup
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year’s Resolutions Survey, 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to lose weight this year. You would think fitness brands would be going all-in to capitalize on this momentum, right? Well, upscale fitness chain Equinox had other plans. On January 1, Equinox updated the company website and shared controversial social posts claiming the company “Doesn’t Speak January” and isn’t allowing new members to join during the month to prioritize those who are dedicated to fitness year-round. It’s not you, it’s
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie. Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers. The Tinx smoothie, named after the popular TikTok creator, debuted as an off-menu item in 2021 and was based on the custom smoothie she ordered when visiting the store. Because Tinx grew her following giving LA-based recommendations and frequently posts about her love for Erewhon, a collaboration with the chain was a natural fit.