HubSpot: Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers

HubSpot just released a interesting article:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight. The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his customers to the tune of the singer’s 1999 hit “Back At One.” Spoiler alert: the waiter is indeed Brian McKnight. If the video’s comment section on YouTube is any indication, Chili’s knocked it out of the park connecting with its ideal customer. Comments on the video are overwhelmingly positive, with

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