HubSpot: Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

HubSpot just shared a engaging article:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting customers determine how much they wanted to pay. Here’s how it worked: When pieces from the collection dropped, they were listed at wholesale prices (around 50% less than retail). Prices raised incrementally each second, capping at the full retail listing. The price pieces sold out at then became the final price. In other words, the more popular an item was, the lower the price was for everyone. This style of pricing could be a win-win for the brand and customers. The brand now knows exactly how many units to order from manufacturers and won’t have

More here: Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try