Marketing News
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music. A few months later, he announced he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app. Though the status of his app is unclear, in 2023 Snoop Dogg decided to re-release the Death Row catalog on streaming platforms — after making it available exclusively on TikTok for a week. @snoopdogg Tha Dogg checcin in. Excited to tell y’all Death Row Records music is back for you to enjoy. Go get the songs on TikTok’s curated Death
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s First Activewear Scrubs Collection.” The collection launched with 12 pieces for all genders, as well as the ability to customize with embroidery. In addition to creating a style quiz potential customers can take to find the items that will suit them best, Fabletics focused on a community-oriented launch. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. and has tapped company spokesperson Kevin Hart to help distribute scrubs to an organization in Philadelphia. Image Source Why did an activewear brand start making medical scrubs? The scrubs market is expected to be
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009. Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Though the suit was eventually dropped, it led Twitter to launch its Account Verification process giving verified accounts blue check marks as a symbol of authenticity for notable businesses or public figures. The goal was to make impersonation harder to achieve. Instagram followed suit and began verifying accounts in 2014. Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program. The program was initially launched as the “Delta Airlines Frequent Flyer Program” in 1981 and was renamed SkyMiles in 1995. The recent ad spot marks Delta’s first major investment in marketing the loyalty program. Why the recent focus on marketing a 42-year-old program? Unsurprisingly, the COVID-19 pandemic. How Airlines Are Creating Their Own Banks Though travel demand and spending decreased due to the pandemic in 2020, Delta was able to generate cash by raising $6.5 billion through the SkyMiles program and payouts from its co-branded credit card partnership with American Express. Delta isn’t alone in
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including: Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis. Ronnie Fieg, the founder of Kith, becoming the first creative director for the New York Knicks. Nike opening World of Flight, its first Jordan concept store, in the fashion capital of Milan. These headline-grabbing events indicate that fashion and sports have a meaningful overlap for consumers. To capitalize on this, sports organizations are prioritizing partnerships with artists and fashion pros to reinvigorate the world of sportswear. Earlier this month, contemporary artists Al-Baseer Holly and Cristina Martinez created a capsule design collection merging their signature designs
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. Now that the term de-influencing has become more popular, there are videos under the hashtag for nearly every niche including: Gamers sharing which chairs, microphones, and headsets they felt weren’t worth the money Dermatologists telling users which skin care products to skip Sephora employees posting about the makeup products that aren’t worth the hype Wedding planners who discuss de-influencing in the wedding industry What’s causing the skepticism around influencing? For starters, high inflation and economic uncertainty have
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The facts on Snapple bottle caps are getting an AI-powered glow-up. In a recent press release (partially written by AI) the beverage company debuted the Snapple fAIct Generator, an online tool that allows users to discover and share fun facts at the click of a button. View this post on Instagram A post shared by Snapple (@snapple) The rollout of the tool coincides with the 20th anniversary of Snapple Real Facts®, and now the brand is inviting customers to create their own facts by visiting the website or scanning the QR code on a bottle of Snapple. The AI-generated facts will be saved and fact-checked by Snapple, and some of them may
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes: Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity. Fenty Skin: the skin and body care counterpart to Fenty Beauty. Savage X Fenty: a lingerie subscription brand that now includes lounge and activewear. Rihanna’s business ventures and music career were largely siloed — until now. Back in September, it was announced Rihanna would be headlining the Super Bowl LVII halftime show, signaling her return to music after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her family of brands to promote the upcoming performance. The Fenty
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue. The initial reaction on social media was optimistic, with users expressing excitement for what’s to come when the collection drops on March 7. Image Source The hero product of the collaboration is a limited-edition black suede Air Force 1 shoe with a Tiffany Blue® swoosh. In addition to the shoes, the collection includes a sterling silver cleaning brush (mistaken for a toothbrush), a co-branded shoe horn, Tiffany Blue® shoelaces with a dubrae, and a whistle. When details of the collaboration’s products went public, reactions skewed negatively. Fans of Tiffany & Co. felt the collaboration was
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in Dubai. The three-day trip was to promote the upcoming launch of Tarte’s new foundation. Participants and a plus-one were treated to a luxury experience complete with business class flights on Emirates and private villas at the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach. @jackmacbarstool This is elite #journalisming ♬ original sound – Jack Mac From the moment participating creators started documenting their travels, the trip was met with mixed reactions from social media users and marketers. Some users felt the luxurious trip was out of touch during a time of economic insecurity. Other social media