HubSpot: Why the Sephora x TikTok Incubator Program Is A Smart Partnership

HubSpot just released a brilliant story:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok Incubator Program, TikTok creators will teach select brands how to implement creator-focused social media strategies to drive growth and engagement.   The first round of participating brands includes Hyper Skin, Topicals, and Eadem, selected from Sephora’s Accelerate program. These BIPOC-owned brands will learn from popular TikTok creators including Amy Chang (@bondenavant), Nyma Tang (@nymatang), and Rocio Lopez-Jimenez (@rocio.roses). Why the Sephora x TikTok Incubator Program Makes Sense For years, users have acknowledged the persuasive power TikTok has on their purchasing choices through the hashtag #TikTokMadeMeBuyIt, and few spaces have been as influential or lucrative as

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