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HubSpot: Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
- March 14, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a engaging post:
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook. The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators report being offered between $100 to $35,000 to post Reels. Meta will continue honoring Reels bonus payments for those currently participating in the program for the next 30 days. Will the end of this program be a devastating blow to creators on Facebook and Instagram? Not necessarily.
Read more from the original source: Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
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