postmaster
Back in the day, these used to be called Postmaster Pages (or Postmaster Sites) and they are where email senders would go to look for help when having deliverability issues. Wondering what to do about mail bouncing at a mailbox provider or internet service provider? Need to submit a ticket to request that the mailbox provider reconsider mailbox placement? Those Postmaster Pages are where you’d find info and links.Do keep in mind that these contacts are not a “get out of jail free” card. Deliverability is generally reflective of sender practices and mailbox providers are loathe to grant free rein in the inbox to those who send unwanted mail. In other words, bad senders asking to get unblocked will often be told no, or will find themselves blocked again if they continue to send the same mail to the same lists that caused the initial blocking. If you’re getting blocked
DELIVTERMS: The (almost) weekly series here on Spam Resource that defines deliverability terminology. Today, I’m going to talk about the term Postmaster Site.What is a Postmaster Site? A Postmaster Site (or Page) is a help page or helpful website published by an internet service provider (ISP) or mailbox provider (MBP) that is meant to assist people sending mail to subscribers of that ISP/MBP. If you’re sending mail to Yahoo and that mail gets blocked, the bounce message likely contains a link to specific bounce information that is hosted on Yahoo’s Postmaster Site (or as they like to call it, the Y! Senders Hub).These kind of things are/were called Postmaster Pages (or Sites). Why? Because, “in computers and technology, a postmaster is the administrator of a mail server,” and thus, in many cases, a person dealing with email deliverability issues (especially before the term deliverability was coined) would often be considered an
From Yahoo’s Lili Crowley, an announcement of their new “Senders Hub” postmaster website, where “you will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.” This also includes new contact forms for complaint feedback loop (CFL/FBL) signup, requesting help for deliverability issues, and reporting abuse.Read the announcement here and find the new site here.[ H/T: Kent McGovern and Marcel Becker ]
Did you know? Google has a “Sender Contact Form” for Gmail, previously known as the bulk sender contact form.What is it? It’s a way for you to ask Google to reconsider their Gmail filtering decisions for your emails, to give them more information and contact information, hopefully allowing them to improve their spam filtering and perhaps allowing them to reconsider putting your mail in the spam folder or blocking it.Why should you do it? Because every little bit helps. In almost all cases, it will not garner a response, but Google says that they do review all submissions. In some cases, this will cause them to help improve your ability to get mail to the inbox — my understanding being that this submission does create an internal ticket in their system that will be reviewed by the right people.There are caveats to keep in mind here:This is not a fast…