Yahoo, Aol, Verizon: More Secure, Less Spam: Enforcing Email Standards for a Better Experience

Yahoo/Aol/Verizon just published a brilliant story:

By Marcel Becker, Sr Director Product ManagementA key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t. To guide and help senders support us in that mission, we have documented our sending best practices on our Sender Hub. In addition, our postmaster teams have assisted the sending community to achieve the best results for them and ultimately for our users.Yet, numerous bulk senders fail to secure and set up their systems correctly, allowing malicious actors to exploit their resources without detection. A pivotal aspect of addressing these concerns involves sender validation, leveraging email authentication standards to guarantee the verification of the email sender’s identity. Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes. But we believe we can do even more to improve the quality of the emails our users receive as

Read more here: More Secure, Less Spam: Enforcing Email Standards for a Better Experience

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