twilio
Twilio Sendgrid (just?) released their ” 2023 Email Marketing Benchmark Report ” and it’s chock-full of baseline and quartile metrics for you to refer to when ranking your own marketing efforts. Here and there a stat might seem a bit weak (5% open rate at best?) but when you take every industry and vertical together and mix it all in a blender, you’re probably going to blend away some of those edge cases. The data is actually from 2022 — not sure why it’s effectively a year delayed or if I missed it before (?) but it’s a fun read, nonetheless. Thank you, Twilio Sendgrid, for sharing this! You know how much I love to stack rank mailbox providers to help define the size of the mailbox universe — I’ve done it with my own small data, and I’ve linked to others summing up their own data, but it’s nice
Thanks to Denis O’Sullivan for again sharing great deliverability insight. This time around it’s an interview with Yahoo Postmaster Lili Crowley, one of the good people who help to try to keep the barbarians from getting through the gate. It’s always good to learn directly from those in charge, to help you keep looking like the good sender that you are.
Twilio Sendgrid’s Denis O’Sullivan recently put together this great Q&A With Alex Brotman from Comcast, and it provides stellar insight for senders. No secret sauce will be leaked here today, but there’s great knowledge here to help people sending emails understand what’s going on and what to do to prevent and/or handle various problems. Thanks to Alex, and thanks to Denis!
Twilio is hiring! They’re looking for a Deliverability Consultant. Might that be you?”This position is needed to manage a portfolio of email, sms messaging and/or multi-channel deliverability engagements of Twilio’s largest and most critical customers. Our team works with a variety of Twilio customers across a range of products — including email, sms messaging, and multi-channel programs — to help customers improve and grow the performance of their Twilio programs.”For more information and/or to apply, click here.