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By Marcel Becker, Sr Director Product ManagementWe are proud to announce that we now fully support AMP across all Yahoo Mail applications. That includes our mobile apps on iOS and Android in addition to the existing webmail experiences.What I wrote when we launched AMP support on Yahoo Webmail is now even more important than ever: When our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We’re seeing this echoed throughout the industry with more and more marketing platforms and email service providers supporting AMP for email for their customers.“AMP based emails have driven significantly higher response rates and conversions for our clients.” said Matthew Vernhout, VP…
If you monitor ISP feedback loop complaints, you may have noticed that the level of spam complaints received was greatly reduced over the weekend, as it appears that the Validity-run Universal FBL system seems to have stopped sending feedback loop complaint reports at some point on Saturday.Validity’s Universal Feedback Loop (FBL) is a system that handles ISP feedback loop complaint processing and forwarding for more than two dozen mailbox providers.I’m assuming that this likely afftected all of the FBLs managed by Validity, which includes: BlueTie, Comcast, COX, Fastmail, Italia Online, LiberoMail, Virgilio, Laposte.net, Liberty Global, UnityMedia, UPC, Locaweb, Mail.ru, OpenSRS, Rackspace, Seznam.cz, SilverSky, Swisscom, Synacor, TIM, Telenet, Telenor, Telstra, Terra, UOL, Virgin Media, XS4ALL, Yandex, and Ziggo.Validity appears to be in the process of restoring service as of Monday morning, March 21st and complaints appear to be flowing again. Spam reports could show a spike (temporary increase in volume) as…
By Lili Crowley, Lead PostmasterWhen we launched our new developer and sender focused portal last year, it was not just a step towards creating a better home for those tools and features. We also laid the foundation to eventually move our postmaster tools and information under the same roof – to truly create a single home for anything our senders and partners might be looking for. Now we did just that. We are calling it The Sender Hub. You will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.We also sent our old support forms into retirement. They showed signs of old age and once in a while forgot who was talking to them. The shiny new ones should connect trusted senders much faster with the…
By Elizabeth ZwickyThis all started out as a question we received. Well, it’s more like a FAQ really. Because of that and because the answer turned out to be a bit longer, we thought we might as well post this here. And so we did. If you do need to send large, one-time email campaigns, be it because you are legally required to do so or because certain business needs arose, there are certain things you need to keep in mind and certain best practices to follow.These steps are roughly in order of importance. Have a valid reason for sending the mail to the accounts you’re sending to, like “They asked for it” or “We are legally required to send this mail to these accounts”.Distinguish the sending from your normal sending with a new From: address; you don’t need to change the domain, although many senders have other practical considerations…
Ohio broadband provider Buckeye Broadband is reporting that its bex.net email service is offline. If you’re a sender, I recommend pausing all sends to bex.net (and any other domains pointing at mx*.buckeyecom.net, if possible) until you see an all clear message from the ISP posted here.Toledo’s 13ABC Action News reports that the issue is due to a ransomware attack.
Did you know? Google has a “Sender Contact Form” for Gmail, previously known as the bulk sender contact form.What is it? It’s a way for you to ask Google to reconsider their Gmail filtering decisions for your emails, to give them more information and contact information, hopefully allowing them to improve their spam filtering and perhaps allowing them to reconsider putting your mail in the spam folder or blocking it.Why should you do it? Because every little bit helps. In almost all cases, it will not garner a response, but Google says that they do review all submissions. In some cases, this will cause them to help improve your ability to get mail to the inbox — my understanding being that this submission does create an internal ticket in their system that will be reviewed by the right people.There are caveats to keep in mind here:This is not a fast…
Validity’s Mathieu Girol has announced that Telecom Italia will now be offering an ISP Feedback Loop through the Validity Universal FBL service. If you manage feedback loops for an ESP or email sending platform, you’ll want to go sign up for this ASAP!The domains this new ISP FBL covers are: tim.it, tin.it, alice.it. And here’s all the different ISPs and companies covered via the Validity FBL service:And if you’re new to deliverability and FBLs, perhaps wondering exactly what is an ISP Feedback Loop and what does it do, click here for more details.
By Kaivalya Gandhi, Senior Product ManagerThe holiday season is upon us, and with that comes the annual tradition of nabbing the latest deals for items on our wishlist. Whether it be Black Friday or Cyber Monday, these once single-day events have morphed into weeks of shopping. Brands invest billions in marketing campaigns to reach consumers digitally and remain top of mind during purchasing decisions. However, inboxes are inundated with emails trying to get our attention, induce FOMO, and win a share of our wallets.At Yahoo, we’re passionate about building an inbox that helps our users focus on what matters to them. Today, we’re launching a new Shopping view to help users save time staying on top of communications from the brands they love. We’re transforming mail into a mall made for you.Yahoo Mail users will see the brands they engage with most automatically organized in a carousel, with the ability…
By Marcel Becker, Sr Director Product ManagementThe first ever email sent over a network – the beginning of email as we use it today – was sent 50 years ago, in October 1971 by MIT graduate Ray Tomlinson.Ray Tomlinson (April 23, 1941 – March 5, 2016) introduced the convention of the ‘@’ symbol to identify a message recipient on a remote computer system, and using this ‘@’ symbol format, Ray was the first person to send an email between two computers.Ray sent the first email to himself, with the email travelling 10 feet between two computers he was testing on in a building in Cambridge, Massachusetts. Ray has stated when interviewed that the first email was “something like QWERTYUIOP”.Creating email was a side project at work for Ray, and when he showed email to another employee for the first time, he reportedly said: “Don’t tell anyone! This isn’t what we’re…
By Marcel Becker, Sr Director Product ManagementOur mission is to deliver the best consumer email experience. That means investing in our applications we build and offer to our users. But it also means working with the email sender and developer community and offering unique features and tools which will further enhance emails and the experience for our mutual customers. Today, we are delighted to unveil the new sender focused portal at https://developer.verizonmedia.com/mail. It highlights features like AMP for email, BIMI, Promotions and others. It’s a place to find documentation and examples but also get support and questions answered. This is only the beginning. We’d love to hear what you think about the new portal! Reach out to us with suggestions or questions: mail-questions@verizonmedia.com.