Instagram Marketing
How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram. How Often Should A Business Post On Instagram During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day. View this post on…
Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers. To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis. In fact, reposting is an incredibly popular option for sharing information, funny memes, or interesting trends with your own audiences without needing to re-create the wheel — consider, for instance, how Instagram’s #repost hashtag has over 560 million posts. But as of April 20, 2022, reposted content will no longer be rewarded. Here’s what Instagram’s new algorithm update means for marketers. What Instagram’s New Algorithm Update Means for Marketers and Creators Alike Original Content Will Be Prioritized On April 20, Adam Mosseri, Head of Instagram, tweeted an announcement that Instagram is now ranking based off originality. 📣 New Features…
In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. But with a wide variety of shopping tools popping up in feed-based posts, Reels, Live video, Stories, Guides, and the dedicated Shop tab, it can be challenging to figure out where to start. To help marketers and business professionals like you, let’s take a deep dive into Instagram’s shopping tools to find out: Which Instagram Shopping Tools Perform Best? Using Instagram shopping tools is the strategy with the highest ROI and also the strategy used most by Instagram marketers.…
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they’re the crucial next steps in Instagram’s evolution into a video-centric social shopping platform. In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. While these shifts align with the trends we saw in our Social Media Trends survey, we decided to dive even deeper by asking another 580 Instagram marketers about how they’ll approach marketing on this changing platform in 2022. Top Instagram Marketing Survey Findings…
When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses. When we narrow it down to Instagram, how do they compare? Let’s dive into the key differences between B2C and B2B brands on the social platform. B2B Trends and Tactics Better Success with Influencer Marketing When it comes to influencer marketing, B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers. When…
If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels, or Lives in one location, which you can share with your community. For marketers, it’s a great way to revive old content, promote products, and introduce your brand. Let’s take a closer look at Instagram Guides, how you can leverage them in your marketing strategy, and how to make one in six steps. What is an Instagram Guide? In short, an Instagram Guide is a collection of posts, Reels, or Lives — either from your own feed or from others. Image Source All guides revolve around a single topic, story, or idea. For instance, you could create a gift…
Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram to gain 400,000 followers for Foundr — which translated to over 70,000 email subscribers. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page into email subscribers. We’ve seen it work, now it’s time for you to get in on the action. In this article, we’ll show you how to build your brand with Instagram. (If you’re looking for more marketing tools and resources for your new business, check out our comprehensive guide on…
Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there’s another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, ‘snackable’ content that mirrors what you’d see on TikTok. We’ve already covered the debate of TikTok versus Instagram Reels, so I won’t go into that here. Instead, I spoke with an Instagram influencer and consultant, Kar Brulhart, who has grown her own Instagram account from 0 to 45,000+ viewers and obtained over six figures in less than 10 months using Reels — all organically. Here, we’ll cover Brulhart’s tips for how brands can leverage Instagram Reels to reach new audiences and acquire new customers. But first…
Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options. But it’s not only the platform that’s evolving — the audience is too. Now it’s up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we’ll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face 1. Knowing which hashtags to use – and how many. From the platform that gave us #ThrowbackThursday and #WednesdayWisdom, it’s no surprise that hashtags play a huge role on Instagram. But they can also be difficult to crack — how many should you use? Should you stick with the popular hashtags or target more niche ones? HubSpot and Mention’s 2022 Instagram…
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled. Instagram has proven a worthwhile investment for marketing purposes. When we surveyed over 1,000 marketers in 2022, they revealed that Instagram is the most effective social media platform, above Facebook, YouTube, and TikTok. But using Instagram for business purposes can seem daunting, particularly if you’ve only ever used it for personal use. Here, we’re going to explore how to promote your business on Instagram. How to Use Instagram for Business What is a business profile? How to Create a Business Profile on Instagram How to Switch to Your Business Profile Top Instagram Promotion Tactics of 2022 [Data] How to Use Instagram for Business Let’s delve into the six strategies you’ll need to employ to get the most out of Instagram.…