Instagram Marketing
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision was congruent with the company’s stated goal of making its competition with TikTok a major priority, as the appeal of TikTok lies within its fullscreen randomized video feed, intuitive algorithm, and easy to navigate UX. Image Source To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Michael Sayman, a former software engineer with experience working in Facebook, Google and Twitter says, “Everyone’s eyes are glued to TikTok and the
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year — but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram’s DM Shopping Feature Looks Like Instagram’s new DM features are similar to the messaging features of WhatsApp payments. Rather than going to a brand’s online retail store or Facebook/Instagram Shop, prospective customers can now shop and
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure what we’re talking about? Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective. Here’s an example of our friends at WeWork taking over our Instagram account: In this post, we’ll dive into how to host your own Instagram takeover to drive engagement, brand awareness, and positive outcomes for your brand. But there are several different approaches to Instagram takeovers that can be beneficial to your brand. Other types of Instagram takeovers can include: Employee takeovers Customer or community
When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people on Instagram follow at least one business nowadays. To compete with other companies in your industry, you must have a solid Instagram strategy, especially if your intended audience uses the app. Fortunately, once you have an ideal plan for your Instagram content, you can create content more intentionally and ultimately drive more results for your team and organization. In this post, we’ll cover everything from determining what kind of content you want to post to picking a content theme. Then, we’ll get into the details of planning individual posts. HubSpot, AdobeSpark, and Iconosquare teamed up to create a 30-day planning guide for business Instagram planning. We’ve also thrown in 30
Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram. If your brand is on Instagram, you need to be communicating and engaging with your audience, and Instagram Questions can help you do just that. Introduced in 2018, Questions Sticker found within Instagram stories is a feature that makes it easier than ever to engage with, and receive feedback from, your followers. Here, we’re going to explore 15 creative ways to use Instagram’s Questions Sticker to engage with your followers. But first, let’s review how to use it. Table of Contents: How to Use Instagram’s Questions Sticker Instagram Story Questions Ideas How to Use Instagram’s Questions Sticker 1. Go to your Stories feature, and either upload a photo or take one (I took one within the Stories feature of my
With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase your engagement rate and the industry benchmarks to measure yourself against. What is an Instagram engagement rate? Why does your Instagram engagement rate matter? What is the average Instagram engagement rate? How To Calculate Your Engagement Rate On Instagram How to Increase Your Instagram Engagement Rate Why does your Instagram engagement rate matter? Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority. Audience Interest If your content appeals to your target audience, your engagement rate will be higher. If you take the time to review your best-performing content
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion & Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport & Fitness Influencers on Instagram
Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, teens who are unsatisfied with their lives are more negatively impacted by Instagram. Fortunately, Instagram’s team aims to change that, in part with a new nudge feature. Let’s dive into what this new feature does, and what it could mean for marketers. How Instagram’s New Nudge Feature Works Research has found social media digital nudges can help people become more reflective of their social media usage, potentially decrease their time on the apps, and make their overall experience more pleasant. One study found 58% of respondents say nudges make their social media experience better by helping them
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August 2020 — as countries like the U.S. considered banning TikTok due to privacy concerns — Instagram launched Reels as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now accounts for up to 20% of user activity on Instagram. With numbers like these, it’s easy to see why Reels remain a major play for Instagram — so we’re here to explain everything you need to know about Reels in order to use them to your advantage. Aside from allowing
Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term. However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress. If that’s the case, you’re in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you’ll have an easier time creating a cohesive and aesthetically-pleasing feed. Instagram Post