Instagram Marketing
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform. Table of Contents: Why Instagram Marketing Matters for Small Businesses 15 Instagram Marketing Strategies for Small Businesses Getting Started Why Instagram Marketing Matters for Small Businesses In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, 90% of people follow at least one business on Instagram. Further, 1 in 2 people use the app to discover new brands, products, and services. As a small business owner, you need to use Instagram to get your business in front of customers
If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting as often as you can and see what happens. But what if you add some scientific thinking to the process? For example, you could try posting at different times of day and jotting down the likes per minute for each post. That experiment could have value over time, but it’s also pretty intense and time-consuming. Is there an easier way to figure out when to post on Instagram? In this post, you’ll find everything you need to start posting at the best times on this popular social media platform. Keep reading, or jump to the
I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I remember thinking, “Is IGTV gone?” The simple answer is yes, but don’t worry — there are still ways to share long-form content on Instagram. Here’s what you need to know about the fate of IGTV and video sharing on the app. What happened to IGTV on Instagram? In October 2021, Instagram scrapped IGTV as the social network shifted its focus toward video content. IGTV was combined with in-feed videos, forming the new Instagram Video feature. In July 2022, the Instagram Video and Instagram Reels tabs were consolidated to create a singular space for all video
With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. Let’s get started. Table of Contents The Best Instagram Marketing Tools The Best Free Instagram Marketing Tools Inside HubSpot’s Social Media Management Software HubSpot’s social media management software is a powerful all-in-one tool. With HubSpot, you can run social media campaigns, measure performance, and optimize your strategy from one central platform. While this platform provides tons of features that cover all aspects of running a successful Instagram marketing campaign, here are three core functionalities that make this
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in August of 2022. Not to worry, though, because you can still make money from affiliate marketing on Instagram. This post will discuss how and give examples of creators that successfully use the strategy. How to Do Affiliate Marketing on Instagram 1. Switch to a creator or business account. An important step, although not required, is to have a creator or business account on Instagram. When you have this designation on your account, it establishes your legitimacy with your followers and the businesses you choose to work with. You’ll be seen as a trusted source that
Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network where they need to have some sort of presence. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it’s an excellent way for businesses to humanize their brand, recruit future employees, showcase their products and content, and delight and engage customers. Check out these 18 ideas for videos, photos, and other content you can post on Instagram. (And for more inspiration, check out our list of the best brands to follow on Instagram.) 18 Content Ideas for Videos, GIFs & Photos to Post on Instagram 1. Behind-the-Scenes Content Instagram is a great platform for humanizing your brand, and giving your audience a sneak peek at what goes on behind the scenes
Wondering how Instagram’s new Collab feature works? We’ve got you covered. In this post, we’ll dive into how this new feature works, the benefits for brands, and the steps to use it. Plus, get a few tips on how to leverage it. What is a collab post on Instagram Why use an Instagram Collab post? How to Create an Instagram Collab Post Tips for Making Instagram Collab Posts What is a collab post on Instagram? In the Fall of 2021, Instagram announced the “Collabs” feature, which allows an feed post to live on two users’ profiles. You 🤝 MeWe’re launching Collabs, a new way to co-author Feed posts and Reels.Invite an account to be a collaborator:✅Both names will appear on header✅Share to both sets of followers✅Live on both profile grids✅Share views, likes and comments pic.twitter.com/0pBYtb9aCK — Instagram (@instagram) October 19, 2021 Here’s how it works: User 1 will create the
Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? Before we get into Instagram, here’s a quick refresher on BeReal. This social media app has been around for a few years but it only took off this year. The app has been labeled the anti-Instagram – encouraging users to strip away the filters and the glitz, and be more authentic. Here’s how it works: The app uses a dual camera feature – front and back cameras – and at a random time throughout the day, users will be prompted to
Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a challenge. Team/Company Spotlights Introduce your team. Share behind-the-scenes footage. Celebrate milestones. Do a takeover. Share company updates. Products and Services Share testimonials and reviews. Spotlight products and services. Announce discounts and specials. Educational Content Share industry news. Post quick tutorials. Miscellaneous Direct traffic to other sources. Start a countdown. Promote new posts. 20 Best Instagram Story Ideas for 2022 Cool Instagram Story Ideas for Follower Engagement 1. Conduct a poll. Running a poll on your Story is a great way to engage your audience and learn more about them. The great thing about a poll
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision was congruent with the company’s stated goal of making its competition with TikTok a major priority, as the appeal of TikTok lies within its fullscreen randomized video feed, intuitive algorithm, and easy to navigate UX. Image Source To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Michael Sayman, a former software engineer with experience working in Facebook, Google and Twitter says, “Everyone’s eyes are glued to TikTok and the