Instagram Marketing
Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However, when it comes to reposting content on Instagram, the steps aren’t always straightforward. Here, we’ll cover how to share content to your Instagram story. Table of Contents How to Share an Instagram Story How to Share an Instagram Post to My Story Why Brands Share Instagram Stories and Posts As I mentioned above, businesses can repost content on Instagram to engage their followers and share on-brand content. But what, exactly, should you share? It’s a good idea to share content that meets at least one of the following criteria: The content is directly related to…
Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle. You can think of a handle as the address to your Instagram page. It’s also what people search to find you. An effective handle quickly identifies you while being memorable. Here, we’ll discuss how to find and change a handle, ideas for creating your own, and whether it deserves a spot on your business card. It’s easy to confuse an Instagram handle with your Instagram name. However, they both serve different functions. The biggest difference is that an Instagram handle is unique — once you choose it, no one else can claim it. An Instagram name, however, can be the same amongst multiple users. An Instagram handle has several purposes — first, it’s what people use to tag you…
Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps. 1. Check in on your Facebook app and create a post. 2. Select “Check In.” 3. Allow Facebook to use your location or select one on the map. 4. On the search bar, type in the name of your new custom location and click on the + symbol at the bottom. Even if someone has already created a location with the same, you can still create your own. 5. Add in your custom location name and location details, then click “Save Custom Place.” 6. Your new location is now available on…
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike. These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming. Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy. 10 New Instagram Features Marketers Should Be Using in 2022 1. Partnership Inbox Image Source Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in one location — partnership messages. Partnership messages is a sub-folder in the Direct Messages tab. These messages skip the request folder and get priority placement — making it easier than ever to find and manage branded content partnerships. 2. Story Links Remember when story links were an exclusive feature to…
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so you can learn why Instagram is the top social media platform for engagement today. It’s hard to remember a time before Instagram. At one time, “Do it for the ‘gram” was a common saying, which meant, essentially, “Do something so we can take a picture and post it to Instagram.” Since then, Instagram has placed a larger and heavier emphasis on video. So you no longer hear the phrase “Do it for the ‘gram.” I bet, though, that a second version of the phrase will soon follow. (Maybe “Do it for reel?”) If you’re not…
Today, your Instagram profile is like a mini-version of your website. Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme. You’ll find everything from “Meet the Team” and event recaps to FAQs and customer reviews on Highlight covers. While brands often set up their Highlights early on, many forget one important step: Designing Highlight covers. In this article, we’ll cover the steps to make your own Highlight covers, some tips to keep in mind, and examples to inspire you. How to Make Instagram Highlight Covers Before you can add your Highlight covers to your Instagram profile, you first have to create them. The easiest way to do this is through Canva, the graphic design app that offers hundreds of templates…
Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy. You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially. In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile. Why use Instagram Insights? Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too. That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but…
When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio. When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on. Want to learn how to keep social media users on your Instagram profile once they discover you? Let’s dive into what makes a good Instagram bio and see brand examples. What should your Instagram bio include? Every Instagram profile should have the following: Name – This is your business name, which will help your current and prospective customers easily find you. Profile picture – Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks. Link – This could be a link to your website or a link tree leading to various…
While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a time. This makes it a great medium for businesses looking to make the most of visual elements. And while Instagram’s simple, clean interface makes it easy to focus on users’ beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users’ content. This is a major roadblock when you want to share content your target audience could benefit from. But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first. To repost someone else’s Instagram post, it’s best to obtain permission first…
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business. Why could this be? As people are increasingly using social media to research prospective purchases, Instagram serves as an outlet for brands to creatively show their products, services, or happy customers in action. One of the ways that brands on the app share content with audiences is through branded Instagram Stories. These Stories enable audiences to learn more about your brand and what you offer — generating interest with prospective buyers and creating trust. In this post, discover high-quality Instagram Story tips and tricks from businesses that effectively use the feature on the platform. If you’ve been on Instagram for a while now, you’re probably more than familiar with its Stories feature. But if you’re new to the platform, here’s a quick explanation of Stories: While an individual might…