Instagram Marketing
With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan. If you’re ready to start sharing content through this channel, we’ve got you covered. Here, we’ve cultivated a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing. Posting to Instagram consistently can help businesses find resonance with their audience and grow better, but doing it right is just as important. Here’s how to post to your Instagram account step-by-step. Step 1. Tap the + icon at the top of your screen. See that plus sign [+] in the image above? That’s your starting point. See that post from our culture…
If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or website landing page. But the native linking option only allows businesses and creators to share one link in an Instagram bio, which can prove challenging if you want to share multiple links with your audience. In this post, learn how Linktree is a solution to help you share multiple high-quality links with your followers and discover high-quality examples from brands already using the tool. What is Linktree on Instagram? On Instagram, a Linktree is a simple link in your bio that leads to a landing page containing multiple links to content relevant to your…
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers. Here, we’re covering all the questions you have about buying Instagram followers. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Can you buy Instagram followers? How to buy Instagram followers? Alternatives to Buying Instagram Followers 1,000 followers seem like a good deal for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and…
It’s no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. But here’s the deal: Unless you’re famous, it’s really hard to amass a huge following on Instagram without some hard work. Luckily, there are a few things you can do right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It’s all about knowing where to invest your time and effort. In this post, we’ll discuss a few strategies that will help you gain those followers, from creating a follow-worthy Instagram profile to using contests, to staying true to your brand. 1. Create and optimize your profile. First thing’s first: Customize your Instagram profile to make it look good. Tell your potential followers who you are, and…
Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, “Can I post to Instagram from my computer?” We have some good news. Why post on Instagram from your computer? Instagram is a popular social media network for sharing photos that’s most commonly accessed through a mobile app. It offers a web version that makes it easy to post assets you may only have on your laptop and not your phone. For example, let’s say you’re a social media manager for a prominent brand. The last thing you want to do is have an absentminded mishap where you accidentally post brand content to your personal Instagram account (or, worse, vice versa) simply because you’re…
If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too …) But — as of August 30th — the option to swipe up is no longer available. Instead, Instagram has replaced it with a new link sticker, which effectively operates the same way: It enables users to link to external websites. Here, we’ll explore why Instagram got rid of the swipe up, and how HubSpot (and other brands) have leveraged the sticker tool, instead. Why Instagram is Getting Rid of the Swipe Up Back in June 2021, Vishal Shah, Instagram’s former Head of Product, told the Verge they were testing an alternative to Instagram’s popular swipe…