HubSpot
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they’re going due to the rising costs of inflation and continued economic uncertainties. At this point, many business owners could be asking, “How do I stack up to others in my industry?” To help you, we collected data from more than 150,000 businesses to see how web traffic, conversions, and inbound leads were trending up or down MoM and YoY in July. Here’s what we learned: Editor’s Note: These insights are based on data aggregated from 150,000+ HubSpot customers globally between July 2021 and July 2022. Note: Because the data
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The truth is, you can’t really predict on a case-by-case basis — and you’re better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn’t. It allows you to show off your writing skills, provide details that you couldn’t fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible. If you’ve ever rolled your eyes or balked at an application that required
Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy of your worksheet so you still have your original data if you delete something important. How to Remove Duplicates in Excel 1. Select the cells you wish to remove duplicates from. Click on a cell and hold down the left mouse button. Then drag the cursor over the other cells you want to select. Or, use the Shift + arrow keyboard shortcut to select the range you want. 2. Click on the “Data” tab at the top. 3. Click “Remove Duplicates” to reveal a pop-up. You should see a pop-up that looks like this: 4.
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they’ll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also measurable, which allow you to gain valuable insights on what worked, what didn’t, and what to do in the future. How to Create a Direct Marketing Strategy Now that you know the benefits of direct marketing, it’s time to learn how to create a direct marketing strategy. Here are the
32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be? The answer: People are listening to podcasts. But with thousands of podcasts available, which are worth a listen? And if you’re already a listener, what other shows should you add to your roster? It can be hard to find a podcast that really piques your interest, so we put together a list of suggestions to help — from business and tech to comedy and true crime. Table of Contents Business Podcasts Comedy & Entertainment Podcasts Educational Podcasts Kid Podcasts News and Politics Podcasts Culture Podcasts True Crime Podcasts Personal & Health Podcasts Technology Podcasts Marketing Podcasts Business There are hundreds of business and management-related podcasts that will help you stay on top of the latest industry trends, lead in the most effective way possible, and keep your fellow employees excited about coming to
You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a valuable tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business. In this post, you’ll learn everything you need to know about Meta (Facebook) Business Manager and how to use it to generate brand awareness on Meta’s social platforms. Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook. Here, we’ll delve into how
Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there more to it? In this post, we’ll explore what Twitch is and how you might use it to engage with prospects and increase brand awareness. When you visit Twitch, you’ll see a screen very similar to the image below. The homepage is curated based on previous activity, so while this screen is covered with gaming content, streamers don’t have a limit on what they produce. What is Twitch Used For? Twitch is mainly a platform for gamers to watch and perform live play-throughs and commentary. However, there are other programs such as talk shows, cooking
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history. General Content ROI and Usage Mobile Demographics Subscriber Growth Usage History YouTube Stats Every Video Marketer Should Know in 2022 General YouTube Stats Image Source Over 500 hours of video are uploaded to YouTube every minute. (Statista) Over one billion hours of videos are watched on YouTube every day. “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories is the most watched video on YouTube, with over 11 billion views since 2016. YouTube has more than 2 billion users. Based on a custom Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI compared to awareness advertising alone. (Think with Google) A recent study shows that
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are worth your time. Here, we’ll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it’s nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. But it’s not just an entertainment hub — it’s
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, are requiring workers to come back to the office full-time. Despite studies showing that workers are happier — and more productive — when working from home, the possibility of a full return to the office looms over remote and hybrid workers. But will those employees rush back into the office when asked to? We did our own consumer