GlockApps
Have you been running frequent campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, disabling you from messaging Gmail users. But why is Gmail blocking your mail server if you’ve been following email deliverability best practices and the bulk sender guidelines? How do I Stop Gmail Blocking Emails? Being the world’s biggest email service provider with over 1.8 billion Gmail users can sometimes result in emails being miscategorized as unsolicited mail. However, there are a few reasons why Gmail blocks emails or sends them to the spam folder. Here are a couple of things you can do to ensure your emails make it to your Gmail subscribers. Implement Email AuthenticationReduce Gmail Spam ReportsClean Your Email ListCheck Your DMARC ReportsRequest Removal from Gmail’s Blacklist Include your Server’s IP Address in your Email Authentication…
Email marketing has been a staple in internet marketing. Despite this tough pandemic, marketers have developed new email marketing trends to help businesses continue to generate revenue with their email programs. This article shows you the latest email marketing trends that will assist you in making an impact in your email marketing efforts in 2022. Companies have tried their best to make adjustments during this pandemic. They have had to rethink and restructure everything that comes with running a business, developing an email marketing strategy to connect with their customers, as well as, running successful email campaigns. So, what is the best way to recover from this epidemic and stay ahead of your competition? Digital marketing is the answer! Learn these top marketing trends for 2022 to show you how email marketing can help you attract email clients that will lead your business to success. Read along as we dive…
There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that don’t appear to be effective, and fine-tune those that do. How Do You Create an Email List? The first step to growing your email list is to create an email list! Use your favorite email marketing platform to create a segmented list for each list-building strategy that you attempt. This will help you differentiate which trial worked for your company and which didn’t work. It also helps you send specific email marketing campaigns about whatever appeals to that target audience. For example, if you gained those email signups from Instagram,…
List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails. But, how can proper email list hygiene maximize your email marketing ROI? We have prepared best practices that you can apply to ensure a good and healthy set of addresses and marketing emails. At the end of this article, you will also have additional insights about email marketing and how you can make it productive for your website. What is an Email List? Email Lists are a collection of demographics: email address, name, and phone number of consumers interested in your product/service and opted to receive updates from your brand. This is also a way to do segmentation for your entire list. You should also look at your email list as a…
After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were simply sending emails the old-fashioned way. After hearing so much about it, I decided to Google it and came across the DMARC Analytics service from GlockApps and decided to try it as our company used email as the main channel of communication with our clients and subscribers, and email deliverability was our concern. We subscribed to a plan that provided 1 million DMARC messages per month, published a DMARC record with the ‘none’ policy (a monitoring mode) following advice from Andrew at GlockApps chat support, and started waiting for reports.…
Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we were not monitoring our DMARC data in GlockApps DMARC Analytics regularly. But thanks to the GlockApps alert system, we realized that we were wrong. Below I share our case on how GlockApps alerts helped us find and fix a critical issue with our domain. To give you some background, here at GSoft, we have a few mailboxes set up on the same domain: support@ourdomain.com, abuse@ourdomain.com, info@ourdomain.com, bounce@ourdomain.com, and press@ourdomain.com. The volume of outgoing mail is low – around 100-150 emails a day. These are mostly emails sent by our tech…
AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. What is AMP for Email? AMP stands for Accelerated Mobile Pages, originally created in 2015 to improve the speed of web pages on mobile devices. Unlike AMP for the web, the email version is not about speed. AMP for email brings new features to classic marketing emails, making them more interactive and dynamic, providing real-time content, and the possibility to perform more actions than clicking through. Today, this all is pretty new, and AMP for email is supported only by Gmail, Mail.ru, and Yahoo! But the tendency is catching on,…