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This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…
“You’re being emotional,” they say to women. “Good!” says CEO Joanna Milliken. Read how she strives to #BreakTheBias.
SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the company.
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
Learn top indicators your tech stack is wasting time and money — then create an action plan to fix it. Read more.
See how 25+ new features and enhancements in the Emarsys Spring Release 2022 will help marketers make an impact and connect with more customers.
I don’t really know who first coined the term deliverability. Was it me? Possibly not. It’s a shame J.D. Falk isn’t still around, because he would know, and then he would also mock me for thinking too much about it. And you know, it might have been he who coined it.When I first started in a deliverability role, my title was actually “consumer privacy manager.” That was in 2001. Later, when I switched companies in 2006, the term “deliverability” had already been out there and established for a few years, so I became a Director of Deliverability. Meaning that sometime between 2001 and 2006 is when I (and the email industry) started using the term deliverability. But when?For fun, I decided to try to find the oldest mention of the word “deliverability” on my blog. That seems to be dated May 18, 2003, captured by the Internet Archive on June…
Omnichannel isn’t about how many channels you use, but how you use them. Learn more about omnichannel marketing and why you should make it a priority.
This article was originally published on Drapers Online, here, and has been adapted for the Emarsys blog. In an era where many marketers wear their…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…