email marketing
If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully. The post How to Create Effective Re-Engagement Email Campaigns appeared first on SendGrid.
Build your email list by learning how to build high-converting squeeze pages that compel your visitors to provide their email address. The post How to Create Squeeze Pages That (Almost) Always Convert appeared first on SendGrid.
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. As a marketer, you’ve probably compared HTML emails versus plain-text emails and realized that there are different benefits to each type. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. Here’s what an HTML looks like on the front-end. Click on the HTML button to see the code behind it. See
Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients. In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients. Top Email Signature Insights Let’s look at the most basic statistics first and then get into the details. On average, users send a moderate volume of business emails, ranging from 11 to 25 per day. A significant percentage, 77.8%, of users check their email inbox more than five times a day. On the other hand, 18.1% of users check their inbox 2-4 times a day. The vast majority, 89.9%, have a single email signature, while 8.6% use up to 10 different signatures. 44.4%
Learn everything you need to know about building, designing, and choosing email marketing strategies that drive results for your business. The post 12+ Email Marketing Strategies for Engaging Campaigns (2023) appeared first on SendGrid.
It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable content. While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience — if done correctly. We’ll explore: Attributes of a Good Email List How to Build One Email List-Building Tools Qualities of a Great Email List Before setting out to build an email list, we’ll need to go over some best practices first. Here are a few qualities to shoot for creating and maintaining an email list. The list should be: 1. Permission-Based First and foremost, your email list should consist of people
Just getting started with your B2B email marketing program? Read 5 tips to help you get started to providing high-quality, relevant email content. The post 5 Must-Know B2B Email Tips for Beginners appeared first on SendGrid.
Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren’t well-written, your subscribers will stop opening and start deleting your messages. This article will break down best practices for an effective email that will boost your next lead-nurturing campaign. 10 Email Copywriting Tips for Writing Better Marketing Emails We’ll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails. How to Write a Subject Line Part of writing effective email copy is nailing the subject line. The subject line is like the gatekeeper of your email: No one gets to read your stellar email copy if they aren’t interested enough to open your email in the first place. That interest is garnered almost wholly on the email’s subject line (with the sender’s name
As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, we can’t ignore these statistics. That’s why it’s important to develop a strong email marketing strategy. Below, let’s review the top benefits of email marketing, which show why it’s one of the most effective marketing tactics. 1. Creating personalized content. Create personalized emails with HubSpot’s email marketing tools. With email
A smart tool to help you plan your email campaigns and Email Marketing strategy from September 2023 until August 2024. Make use of these summer months to prepare all your mailings for the upcoming year! A +15% increase in average open rates for 2022/23 compared to 2020, and an unsubscribe rate that has dropped from 0.7% (still a good result) to 0.08%: these have been the results of our strategy since adopting a new approach based on an Email Marketing Calendar with strategic dates and events for our business. Today, we have decided to make this winning approach available to everyone, clients and non-clients alike. The new MailUp Email Marketing Calendar 2023/2024 is now online, offering 12 months (from September 2023 to August 2024) of dates and events to leverage, email campaign ideas with high conversion potential that you can draw inspiration from and adapt to your business, along with