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Litmus: Email Deliverability Terms You Need to Know [Cheat Sheets]
- October 21, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a new insightful story:
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Here’s a preview of some terms we cover in them. Email deliverability basics Delivery refers to whether or not a receiver (mailbox provider) accepts the message you’ve sent. Deliverability refers to where that message ends up once it is accepted. Email service providers (ESPs) provide platforms to send commercial and transactional email on your behalf. Internet service providers (ISPs) provide
Read the original here: Email Deliverability Terms You Need to Know [Cheat Sheets]
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Deliverability
- Glossary: Delivery
- Glossary: Receiver
- Glossary: Mailbox Provider (MBP)
- Glossary: Email Service Provider (ESP)
- Glossary: Transactional Email
- Glossary: Internet Service Provider (ISP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
- Glossary: Domain Name System (DNS)