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Litmus: How Progressive Profiling Email Marketing Improves Data Accuracy
- October 6, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a brilliant blog:
This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content across social media. ● 22% opted not to purchase from the brand again. Clearly, accurate personalization matters. But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from a customer. Chances are, you gather preferences when someone initially signs up for emails. Then track on-site behaviors and interactions. Many brands also send periodic emails requesting that subscribers update their preferences — but doing so
Read more from the original source: How Progressive Profiling Email Marketing Improves Data Accuracy
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