Top Deliverability’s Blog
Litmus: 7 Tips to Design Great Emails that Convert
- October 19, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a new interesting blogpost:
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action you want subscribers to take. With that laser focus, you’re armed to design great emails that capture attention and convince subscribers to convert. Read on for seven tips you can apply to your emails from Litmus Email Marketing Director Jaina Mistry on how to do exactly that. (Want to learn more of her insights on optimizing your emails for conversion? Check out this Constant Contact on-demand webinar.) 1. Identify a primary goal for your email When you understand what you’re trying to accomplish, creating every other element of your email will be much easier—from writing
Read more from the original source: 7 Tips to Design Great Emails that Convert
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