Best Practice
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we’ve got you covered right here at Spam Resource. On August 24, 2022 Ben LaMothe hosted a Tampa Pardot User Group meeting, and invited me to attend. We talked about how best to keep a clean house (meaning clean data) in Pardot, what your options are for data cleanup, as well as touching on deliverability best practices and how to use Pardot’s built-in features to help boost your engagement and, by extension, boost your deliverability success. Check out the recording below, and don’t check out Ben’s Pardot tips and tricks blog at PardotGeeks.com and his recent article for DemandGen on this very topic.
I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like 50% of the world’s population. That’s right, there are currently 4.3 billion email users in the world, making it a great way to promote your products and services! Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years. Find out why below. Email Marketing…