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EmailToolTester: Marketing Automation Strategy: 6 Steps For Building Successful Campaigns
- June 12, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just released a new brilliant write-up:
In my former life working for a marketing agency, one thing that struck me – aside from the general chaos that comes with working with tight deadlines and capricious clients – was how so many businesses struggled with implementing a marketing automation strategy. It didn’t seem to matter how big they were, or the level of marketing maturity they had. Even big brands renowned for their marketing grappled with getting their automated campaigns off the ground. Meanwhile, smaller businesses looking to dip their toes in marketing automation found that budget-friendly automation software options were few and far between. And most required a dedicated team of specialists to manage them. Thankfully, this was several years ago now, and marketing automation has since had time to find its feet. Today, affordable and intuitive marketing automation platforms are much easier to come by. 91% of companies now say that marketing automation is essential
More here: Marketing Automation Strategy: 6 Steps For Building Successful Campaigns
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