Top Deliverability’s Blog
EmailToolTester: Permission Based Email Marketing: The Importance of Consent
- June 19, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just shared another insightful post:
Do you ask for consent before sending marketing emails to your contacts? Do you think you even need permission? If your answer to any of these questions is “no”, then you need to read this article to the end! We’ll explore how and why permission based email marketing works, and share proven strategies for gaining and retaining your contacts’ permission to improve your marketing campaigns. Let’s get started! What is Permission Based Email Marketing? Permission based email marketing is a digital marketing strategy that involves only sending marketing emails to contacts who give express permission for you to do so. Unlike traditional marketing, with this model, contacts are not bombarded with unsolicited emails. Instead, permission must be sought and received from contacts, to send them marketing emails. This means that when practicing permission based email marketing, your contacts must willingly opt into your mailing list and explicitly consent to receive
Read more here: Permission Based Email Marketing: The Importance of Consent
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