Best Practice
EmailTooltester is all about email marketing. But to drive traffic to our website, we rely largely on SEO. Now, countless guides have been written on SEO. But there is one aspect of it, where I wasn’t able to find any good information online: the synergies between SEO and email marketing. It may sound counterintuitive, but there are quite a few intersections that can be fostered for better results in both areas. Let’s find out how you can improve both your email marketing and SEO. What Email Marketing can do for your SEO The magic of email marketing doesn’t stop at engaging your audience. It extends its reach into SEO, influencing how your brand performs in search engine rankings by driving visits to your website and building your expertise in your field. Let’s delve into the many ways email marketing can bolster your SEO efforts. Strengthening Your Brand Presence Email marketing
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because you understand that personalization is the key to building strong relationships with contacts and increasing conversions. However, you might also be wondering, “How do I personalize my email marketing campaigns for each contact, both quickly and effectively?” Enter dynamic email content. Picture this: You create a single email to send to your list. But each contact receives a unique email, personalized to their characteristics, interests, and behaviors. No stressing over creating multiple versions of an email for each contact. You can do much more than just personalize with your contacts’ names. And, your email content can be set up to adapt to your contacts’ behaviors in real time. Intrigued? Continue reading to learn more about dynamic content in email marketing. You’ll also find descriptive examples and images to help you understand how
Imagine you’re starting a new business or working as a freelancer from your home address. However, for reasons of privacy, you may not want to use your home address. There are many places where your address can show up: if you’re doing email marketing, you need to put it in the footer according to the CAN-SPAM Act. If you have a website, it’s often a requirement in certain industries to include a physical address on your “Contact Us” or “About Us” page. Plus, various official forms and documentation may require the inclusion of an address – some of which may go into the public record. So, what are your options? In this article, we will explore several solutions for setting up an alternate mailing address, allowing you to take control of your personal information. Popular alternatives for virtual mailing address include: Virtual mailbox services Post office boxes UPS Store Mailboxes
Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and other types of email marketing campaigns. Do you really need a newsletter, too? Well, there are many benefits of newsletters. Not least is the fact that no matter what type or size of business you run, an email newsletter will help you build relationships with your email subscribers, leading to increased conversions. In this post, I’ll share the numerous other benefits of newsletters – and what you need to do to achieve them. And by the time you finish reading, you’ll have learned why they are an essential part of your email marketing strategy. Sounds good? Let’s get to it. 1. Build your email list Yes, you need a lead magnet to build your email list. But who says a lead magnet has to be downloadable content? One benefit of newsletters is
Transactional emails have an open rate of 40 to 50%—almost twice the average open rate (26.76%). Wielding this much potential, your organization needs to make the most of every bit of it. Done right, these transactional messages can engage your customers, deepen relationships, generate conversions, and foster trust. Don’t let them be drab and forgettable. Take inspiration from the 14 transactional email examples in this article. Actionable tips are also at your disposal to get you off to a good start. What is A Transactional Email? A transactional email is sent when a user initiates a specific action on your app or website – for example, creates an account or makes a purchase. Its core function is to provide the recipients with pertinent, transaction-related content. It’s for this reason that all types of businesses–from retail to subscriptions/memberships to service providers–should have well-designed, streamlined transactional emails in place. But before you
Setting up an email for your domain or just configuring Outlook for your address? Chances are you’ve encountered ‘SMTP’. This isn’t just another tech acronym; it’s the pulse of our digital dialogues. In today’s world where email dominates as the primary mode of communication, understanding SMTP is key. This comprehensive guide will demystify the world of SMTP servers, diving deep into their inner workings, common issues, and industry heavyweights. By the end of this guide, you’ll have a clear understanding of the role SMTP plays in email communication. And the best part? Some of the SMTP servers we’ll show you can be used entirely for free. Key Takeaways SMTP is an essential email protocol for sending messages to intended recipients. Components of SMTP servers include mail clients, Mail Transfer Agents (MTAs) and server addresses. Choose the right provider or self-hosting solution that meets your needs when learning about SMTP servers.
Writing newsletters is exciting at first, but it soon becomes tedious. It’s only been three months, but your creative juices are already running dry. And you’re not exactly seeing the engagement and profitability you thought this email marketing strategy would bring. Where is that $42 return for every $1 spent everyone is talking about? Or perhaps, the lack of inspiration is holding you back from dipping your toes into the newsletter pond. There’s no need for you to worry or make things up as you go. Here are 27 email newsletter ideas you can lean on to keep your email marketing wheels turning. We’ve also included inspirational examples and tips to help you along the way. Welcome Series New email subscribers appreciate–or at the very least, anticipate–warm welcome messages. This is proven by their effectiveness: on average, they generate 4x more opens and 5x more clicks than any other type
So you’ve chosen your email marketing service and are ready to write your first newsletter? How exciting! But now you need to decide on a sender email address. While it seems trivial, it’s actually an important piece of the email delivery puzzle. When set up correctly, it creates trust among your readers and ensures your newsletters are delivered. But what are the current best practices around the sender email address? I’ll explain what you need to watch out for. Let’s start with general best practices and then move on to more specific tips depending on the types of emails you are sending (bulk vs. transactional messages). We’ll also investigate when it’s best to use a subdomain vs your main domain for your sender email address. General Best Practices for Your Sender Email Address Maintain Consistency: Avoid any confusion for your audience by sticking to a consistent sender name and address.
Marketers often have to jump through hoops to achieve results, and email marketing is no exception. We all know the importance of email marketing campaigns as a worthwhile tool to build relationships with your database and reach new prospects. No matter how effective emails can be, to be successful, marketers need to learn ways to avoid email spam filters. Email spam filters are now more intelligent than ever. With the number of cyberattacks on the rise, it’s no surprise they feel the need to keep up the pace. The increase in attacks is reflected by a recent report, which reveals that March 2023 saw a 91% rise in the number of ransomware attacks since February – a whopping 62% increase from March 2022. 459 ransomware attacks were recorded in March, reaching a new record. As email spam filters become more powerful, it’s important for email marketers to stay ahead of the
Leads won’t share their contact details with you simply because you asked. You usually have to “bribe” them with a valuable lead magnet freebie to collect their email address. You most likely already know this, though. And that’s why you’re brainstorming lead magnet ideas to capture email addresses and build your list. So, what other lead magnet options are there besides checklists and ebooks? Well, continue reading to discover 27 lead magnet ideas that are guaranteed to capture leads. You’ll also learn some pro-tips to help you make them irresistible. Let’s dive right in! Lead Magnets based on Unique Content Lead magnets can be created with different types of content. These content-driven lead magnet ideas will help you attract leads with actionable solutions to their pain points. Ebook I can already hear you protesting, “But do ebooks still work?”. I get it! Lead magnet ebooks are so popularly used (ineffectively)