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What’s the ideal YouTube cover size? The audio/video streaming platform provides you with precise recommendations to maximize graphic rendering of custom images by creators. Let’s take a look at the sizes recommended by the social media platform. The size of the images on social media are crucial for profile rendering: they provide your brand and content with professionalism, a good reputation and can greatly affect your performance. All social networks have formats, sizes and resolutions to respect, depending on image type and use (covers, carousels, stories, video IGTV, square photos, profile photos etc.). If the formats of Instagram and Facebook images are quite familiar to professionals but not Social Media Marketing, the format of YouTube images is a more niche topic, discussed less often. Here are the ideal photo sizes recommended by YouTube. The ideal YouTube cover sizes YouTube is still the world’s most watched platform in the online streaming…
Are you thinking about starting an online business with a website or an e-commerce store? Then you need a CMS, a Content Management System. This article tells you what a CMS does and how to choose the best one, technically speaking and taking your particular requirements into account. The global market for content management systems, or CMS, is growing exponentially: by 2026 it is expected to be worth $ 123 billion. CMS technology will be an increasingly decisive factor for the success of an online business, thanks above all to the development of user-friendly functionalities and optimization for search engines, which will give web projects that choose the best solutions a head start. What is a CMS? CMS stands for Content Management System. Besides helping you create a website in minutes, a CMS simplifies management of all the content you put on your site: blog posts, video tutorials, product pages…
LinkedIn, Facebook, Airbnb, and Uber earn millions of dollars a year and are leaders in their industry. They owe a lot to Growth Hacking. But revenue is not the only measure of success for a company that implements a strategy based on Growth Hacking. There are many other interesting KPIs that every business owner can apply to tell whether Growth Hacking works. Let’s see which ones. Over the last 10 years, Growth Hacking has proven that it’s not just a trend in the world of marketing. Large Silicon Valley companies, born as startups with a great idea but few resources, achieved global success in a few years thanks to this new mindset. Why everyone wants to use Growth Hacking? In 2010, marketer Sean Ellis coined this new term to invite marketers and business owners (startups especially) to change their approach to marketing goals. According to Ellis, a great product is…
What is Facebook’s image format? With social media you can use various types of images for profiles, pages, posts and advertising. Let’s discover the recommended formats for each. Few social media have the variety of recommended image formats found on Facebook. There are the photos for cover photos, personal profiles, stories and other, and all this depends on the many platform features that allow you to manage personal profiles, groups, company pages, advertising and other networking and online community creation solutions. Multiple formats also mean different resolutions and sizes depending on the content you share. In general it is always important to pay attention to image size on social media and be sure that the images you choose are optimized before posting. This is fundamental not only for apps focused on image sharing, such as Instagram, but also for social networks with a series of different formats: from profile photo…
Every time you open a website a banner asking you to manage cookies is opened. What exactly are cookies and why are they important? Read below to find out what they are, how they work and what they’re used for. Over the last few years, legislative measures relating to a website’s privacy policy such as the Cookie law and the GDPR (General Data Protection Regulation) have focused on cookies and their ability to record navigation data. Here below, we’ll give the precise definition of “cookies” and their function. What cookies are Cookies are small text files that store certain information about a user’s online activity, they are generated by web servers and recorded in the browsers where they remain until they become inactive or are deleted. Thanks to cookies, you can access a platform’s reserved area and your session remains active, or you can insert products in an e-commerce cart,…
What are the recommended image formats for Instagram posts? The app supports different types of images for posts, profiles, covers and carousels. Below, we analyze the most suitable standards for each. Instagram is a platform that owes its success to the fact that it was created for images. Launched when social media such as Facebook and Twitter were mainly focused on text contents, it succeeded by allowing users to create a profile to share photos taken with their smartphone quickly and easily. Over the years, Instagram has not changed its basic philosophy but has extended its features by also providing video support for and an increasing number of filters and tools for image editing. For some, such as social media managers, influencers and brands, posting on this social media has turned into a real job with its own rules. Images must be loaded in the right format so that no…
Backing up your website means protecting your online heritage: posts, databases, everything users can see on your site. The latest statistics reveal that hacker attacks on corporate website are a growing threat, and the best way to protect against them is to keep a backup copy of your website. Do you use WordPress? In this post, I’ll tell you how to back up your site. If you have a website that helps you promote your services or products online, within a few years you will accumulate a large amount of vital information for your business: articles and guides, pages of special offers, product information sheets, images, customer and supplier databases, documents, contracts, information on orders, and much more. What would happen if you suddenly lost all that information? This is not just a remote possibility: according to the Acronis 2022 Report, only 20% of companies did not suffer a hacker…
Backing up your website means protecting your online heritage: posts, databases, everything users can see on your site. The latest statistics reveal that hacker attacks on corporate website are a growing threat, and the best way to protect against them is to keep a backup copy of your website. Do you use WordPress? In this post, I’ll tell you how to back up your site. If you have a website that helps you promote your services or products online, within a few years you will accumulate a large amount of vital information for your business: articles and guides, pages of special offers, product information sheets, images, customer and supplier databases, documents, contracts, information on orders, and much more. What would happen if you suddenly lost all that information? This is not just a remote possibility: according to the Acronis 2022 Report, only 20% of companies did not suffer a hacker…
According to a study carried out by Check Point Research, Italy is in second place in Europe regarding the number of hacker attacks. So cybersecurity when browsing is the first thing you need to watch out for when creating a website. How do you protect a site effectively? Let’s examine some operations that will help. A secure site is a site protected from hacker attacks. This is fundamental today, given that most of our daily activities take place online: we shop, work, manage medical appointments, chat with friends and much, much more, all on the web. So, it is vital that our personal data, passwords, and credit card numbers are safe, protected by a website security certificate and other preventive measures: make a backup of your website, the tools you created it with, verify the security of the site periodically, make daily backups and so on. Let’s see in detail…
What are the ideal image sizes for social media? Every social media recommends the optimal size for its platform, and we’re taking a look at those provided by the most popular platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter and TikTok. When using social media professionally to promote a brand, business or public image, published content needs to meet a high standard of quality. From this point of view, uploading images of the wrong size on unoptimized platforms could be counterproductive. We have already seen how to optimize images to improve website performance and how to choose the ideal file size to optimize them from a SEO point of view. Now, let’s see how to choose the format (jpg or other) and the ideal size for your social networks. Images and differences between social media There isn’t just one social media. Besides, even focusing on only the biggest social networks, the most…