MailUp
BIMI is one of the latest methods for email and sender authentication, which differs from the others because it allows you to view the company logo in the supported mailboxes. Below is our explanation of how to activate this standard and the steps to follow for configuration. Email authentication as an essential deliverability best practice is hardly a new topic here on the MailUp blog. We have already taken a long look at how deliverability is linked to the concept of reputation. It is therefore fundamental to resort to technologies and security protocols that certify message and sender authenticity, known as email authentication methods. One of the most recent standards related to authentication protocols, is BIMI, which stands for Brand Indicators for Message Identification. Read more about BIMI and what it is used for The latest update of the BIMI guidelines was published on 31 March 2022. Let’s go over…
Our annual appointment with an analysis of the previous year’s email campaigning is back: this time we take stock of the performance of Email Marketing not only in the post-Covid scenario, but also (and above all) in twenty years of MailUp history. Here are our key insights. MailUp’s 2022 Statistical Observatory is finally here! The annual analysis on email channel performance could not miss in the year MailUp’s twentieth birthday. This time the study helped to take stock of companies’ Email Marketing and the evolution of results and market trends throughout the MailUp platform’s twenty years. For this special year, we studied: the main metrics of Email Marketing in a complete overview of 2021the distribution of items throughout the yearthe results obtained by DEM, newsletters and transactional emails in each sector the trend of the 50 sectors of our customers basin’s merchandisee-commerce performance The report also put specific focus on the…
Every day, e-commerce requires repetitive tasks that take up precious time that could be invested in more strategic, creative or promotional activities of your online store. Stop wasting time by applying Marketing Automation solutions to your e-commerce. Read on to find out how. E-commerce Marketing Automation: what it does When we talk about Marketing Automation applied to e-commerce, we refer to the ability to automatically manage digital marketing activities. It is carried out daily by an e-commerce manager but direct human intervention is, in fact, not required. Actions include, for example, sending welcome emails to users who open an account on the site, review of abandoned carts, management of newsletter with the latest e-commerce promotions, etc. E-commerce Marketing Automation is an increasingly interesting option: it allows you to automate and manage the workflow of repetitive online store tasks. The result? Faster, and more precise, effective actions. How Marketing Automation benefits…
If you’re running an online business, every day you collect huge volumes of data about your customers: demographic, behavioral, purchasing and much more. Unfortunately, this information is hardly ever joined up, which means your company is losing significant conversion opportunities. A Customer Data Platform (CDP) can change all this. This article tells you how. The most advanced marketing strategies employ customer data to create high-performing personalized user experiences. Today, many companies use the scenarios made available by Big Data to compute any number of variables and establish customer-related metrics, but the most valuable source of information is your proprietary data on your company’s real customers. Every company can access this type of information: through its website, apps, social media and paid advertising, data collection is constant and systematic. According to the Salesforce State of Marketing report (2021), B2B marketers use on average 12 sources of customer data and B2C marketers…
Account Based Marketing and Marketing Automation are two terms that have recently grown in importance. What is the difference between these two strategies and how do you choose the right one for your company? We’ll explain in this article. We’ll also look at the how to exploit the two approaches in synergy. Moving from generic to personalized shopping experiences has allowed many companies to improve results and increase customer loyalty. 80% of consumers said that they are more likely to buy from a company that offers a tailor-made experience. As part of this revolution, Account Based Marketing and Marketing Automation have become popular strategies. They improve targeting and shorten the sales cycle by offering new customers personalized content. What is Account Based Marketing? Account Based Marketing (ABM) is a B2B marketing strategy. Here, marketing efforts and resources focus on a selected list of similar high-value accounts, directly supporting the sales…
When it comes to Growth Hacking, it isn’t enough to know the best strategies in the industry or what the competition uses the most. What matters is understanding what works for your business. And there’s only one way to know that: measuring traffic and customer behavior. How? With analytical tools like Google Analytics. Let’s look at why Growth Hacking and GA are so closely related. Have you decided to try Growth Hacking to grow your company or startup? Great idea! Thanks to this method, many companies have expanded their horizons (and earnings!). Facebook, Twitter, Uber, Airbnb and PayPal have become the big companies we know today thanks to Growth Hacking. But it isn’t enough to apply a new marketing strategy to succeed. Measuring the results obtained with consistency is an integral part of the process and the litmus test of user liking. It is therefore a good strategy. Growth Hacking:…
Since the latest iOS 15 update, Apple has introduced restrictions on the tracking of data on users who use Apple Mail. After several studies on the actual impacts of these restrictions, news arrives on the MailUp platform in the Statistics Area to limit the “damage” of this Apple Mail Privacy Protection. Let’s start with the basics: what is Mail Privacy Protection? This is a novelty that Apple has introduced with the new iOS15 update in the area of Email Marketing and tracking of users’ personal data. In this blog article we started giving some advice to manage this Apple novelty and to monitor the evolution of its impacts over the months. In recent months, the consequences of the Apple update seem to have become stable, and it is therefore time to update our guidelines for handling Apple problems and present the platform’s news to address them in a more informed…
SEO is a basic technique to increase traffic from search engines. So – if the goal is to attract new visitors – all types of websites need to use this technique. To make this easier, there are several SEO plugins for WordPress, if you use this CMS for your website. Let’s find out more about them. SEO (Search Engine Optimization) is a technique for editing web pages, content and images to obtain the best possible ranking in search engines. When we talk about the latter, we are mainly referring to Google and its SERP (Search Engine Results Page), i.e., the search results page that a user sees after performing a keyword search. One of the strengths of WordPress is definitely the large range of plugins that allow you to extend the basic features. From the plugin that allows you to create contact forms and the one that allows you to…
What are the criteria for choosing a web hosting service? We analyze management, security, and email features you need to take into account before buying. The choice of the best web hosting service for your project is essential for any type of online activity. A personal blog or a showcase site for mainly offline activity doesn’t need configurations like those for operations of an e-commerce store or for an audio/video streaming platform. Are there general criteria to help you find the best web hosting service for your internet activity? Here are some features to take into account before you decide. Domain name The domain name, or simply “domain,” associated with a website gives a brand identity to a project. Professionals and companies often use it for their email addresses. The extension chosen allows you to specify the type of activity carried out (.com, .org…) or the geographical area where you…
Videos are one of the most effective tools to capture user attention and stimulate conversion. Now, MailUp also lets you use them in your landing pages, making them even more professional and impactful. Learn how to use the latest in the MailUp platform landing page editor. Did you know that adding a video to your landing pages can increase conversions by 86%? Given videos’ immediacy and clarity, 90% of users prefer them to other forms of content. Choosing to embed them in your landing pages is therefore a smart, effective strategy to facilitate conversions. As of today, MailUp lets you do that easily, quickly and without HTML knowledge. Using the platform’s integrated editor you can add short videos as background to your page content with a simple drag & drop. Follow the steps in this article to find out how. Why use videos in landing pages? The Advantages Videos are…