MailUp
Investing in a Marketing Automation platform can improve your company’s lead collection, automate repetitive tasks, reduce human error, and increase the conversion rates of the marketing process. But there are more than 8000 Marketing Automation platforms on the market: how do you choose the right software? We’ll discuss in this article. Marketing Automation platforms allow you to automate repetitive tasks and have proved to be very valuable business tools. They can be used to increase the speed and accuracy of marketing actions and analyze user characteristics and interests to create dynamic, highly targeted campaigns. In an increasingly challenging environment, with fierce competition and increasingly aware and demanding consumers, acting quickly and accurately is the key to a campaign’s success. So, let’s take a look at the Marketing Automation solutions available and how to choose the one that best suits your business and goals. What is Marketing Automation? Marketing Automation: definition…
There are two things that almost all startups have in common: a limited budget and the need to gear up quickly. Some make it despite limited resources, others unfortunately remain at the starting gate, where their race ends. Why is Growth Hacking their solution? Let me explain. Being a startup isn’t easy: you have a great idea, but your resources are scarce – not enough money to invest in marketing strategies to spread the word and not enough people to undertake the activities to help the company enjoy success. How can you grow your startup if you don’t have the resources to apply the right techniques of Growth Hacking and a dedicated team to follow its strategies for social networks or to take part in the auctions of online ads? Not to mention all the activities of Growth Hacking and Email Marketing, another sphere to invest in to make your…
Discover 5 ready-to-use Marketing Automation strategies to improve the results of your campaigns. Marketing Automation: definition What is Marketing Automation? The definition of Marketing Automation could be as follows: an approach to Marketing that allows you to carry out repetitive and mechanical activities by activating automatic flows called workflows. Marketing Automation can be implemented on different channels to optimize workflows and facilitate a company’s relationship with users and customers. For example, we can find Marketing Automation solutions for Email Marketing, E-commerce, SMS Marketing, Social Media Marketing, Analytics, etc. The advantage of using a Marketing Automation platform lies in the ability to automate different marketing activities and control them from a single dashboard, which stores all the data about users and the results of individual actions. How Marketing Automation Works In Digital Marketing there are many activities that are realized manually but that, due to their mechanical nature, can be carried…
2021 is almost over and it’s time for the traditional look back’: let’s rewind to summarize salient events and objectives achieved in 2021. The festivities are just around the corner and it’s time to take stock of the year about to end before leaving for the Christmas break. Here is some of what happened at MailUp in 2021 and what awaits us in the coming year. Some data on the 2021 of MailUp Let’s start with a few numbers, just to get into the mood of the Christmas bingo nights awaiting us.Some facts about what we have achieved in 2021: over 21 billion emails sentover 131 million SMS messages sent13,000+ support requests handled+98% customers satisfied with Technical Supportan average rating of over 4 points out of 5 in the main peer reviews16 new recruitments over 4000 participants in webinars and training courses388 hours of training provided224 deliverability consultancies provided And we…
Lighter emails, seamlessly viewable without inbox clipping, and assured compatibility on any email client. This and much more from HTML 3.0, the latest frontier of Email Design now available on the platform. You’ve worked hard on your email message, carefully chosen the best images and original Gifs that rock with your target audience and ensure a WOW effect for your campaign. But just when the results are satisfying and test sending looks great, you see the script that ruins everything: “See full message.” With the latest from MailUp—HTML 3.0—all this is about to become a memory of the past. Now you can have optimized compatibility on main email clients and more lightweight emails, to set your creativity free. These are the main advantages of the new frontier of the BEE editor for creating emails. HTML 3.0: description and advantages. HTML 3.0 is the latest innovation — result of constant research,…
Growth Hacking is an effective method to get more followers on social media. Would you like to know how to use it? In this post, discover the best strategies to accelerate business growth through your social media platforms. Growth Hacking was created in Silicon Valley to get startups to soar. Thereafter, it turned into the best resource for the world’s top companies. Netflix, Facebook, Uber, and Airbnb are just some of them. But what’s Growth Hacking? It’s a pool of small-budget marketing tactics and strategies to boost company growth. It works through a quick testing and implementation process. Growth Hacking was created by marketer Sean Ellis for a better approach to leads. It focuses on every step of the sales funnel. Therefore, the growth methodology applies to various marketing strategies and branches. Besides Email Marketing, the Growth Hacking mindset can also be applied to: SEO, Content Marketing, Advertising, and Social…
There are numerous plugins available for anyone who has a site or a blog on WordPress, and a wealth of uses for each. Let’s take a look at the best plugins you’ll want to download to improve performance on your WordPress site. There are WordPress plugins for anything from SEO, newsletters, reservations, GDPR, up to one for WhatsApp. There uses and usefulness of WordPress are endless, as are the benefits that you can draw for your website. But, to save time and optimize your search efforts and given the variety of WordPress plugins, you need to know which ones are the best for your needs. Before going in detail about some of the best WordPress plugins, we should start with a brief explanation that will help even the less experienced. What are plugins? Plugins are software easily added to WordPress with just a click. They extend functionality or add new…
When enjoying or working with the world of the web, you’ll often have to optimize your webpage images, reducing their weight to boost your website speed and, above all, SEO. This post will help you find out how to reduce the weight of a web photo in a simple and intuitive way. When we work on web image weight, we almost always try to maintain its initial quality and beauty as much as possible. We tend to think that any resize will compromise the end quality. Choosing the right program or site, as well as the right compression level, is therefore essential to optimize the images of your site get the best possible result. Maybe you’re a web content manager and often need to reduce the weight of your images with attention on their loading speed. So you might want to download a specific PC program and always have your…
With Growth Hacking you can achieve exponential business growth. Want to know the strategies to use? Read the article for tips on the best way to implement them. Growth Hacking helps you gain an overall vision of your business and can make the difference during activation, retention, revenue and referral, whether your company is a startup, an SME or a large corporation. Every company needs to grow, and this type of approach can be really useful because it’s based on experimentation – fast, agile processes in other words – and because it targets a fundamental goal for any type of business. What is Growth Hacking? Growth Hacking is a marketing method that enables companies to expand their user base fast and affordably, with a series of techniques and strategies whose sole purpose is growth; more specifically, exponential growth. Using the approach developed by Growth Hacking creator Sean Ellis, companies test…
The Christmas season is right around the corner. Have you prepped your email campaign strategy? Here’s some practical advice and data on the evolution of this post-COVID holiday so that you can fine-tune the right Email Marketing strategy. A quarter of the annual e-commerce demand happens during Christmas time. But what’s to expect from Christmas 2021? We’ve (almost completely) left the pandemic behind us. However, the health emergency has left an indelible imprint on consumer shopping habits. This year, digital sales will exceed $1 trillion globally. But experts say that there’ll be many surprises: this year’s Christmas shopping promises to be very different from the past. How should Italian brands and companies prep for Christmas 2021? Let’s try to forecast what’ll happen in the next 2 months. Check out the statistics and trends that have already emerged from our studies last year. This will provide a profitable outlook for those…