HubSpot
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. Needless to say, these two cultures clashed, and I spent the early part of my childhood confused about my identity. My parents taught me certain values and principles to help guide me through life, just like their parents did, but whenever I hung out with my friends, they would show me a completely different way of living. At the end of the day, I didn’t really know which group to side with. But once puberty hit, I did what every other hormone-filled tween would do — I rebelled against my parents
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers Promotion-A-Day Giveaways Host Giveaways on Your Website Buy-1-Get-1 Free Free Gift Cards With a Purchase Social Media Contests Refer-A-Friend Offer a Chance to Relax Run a Photo Contest 8 Holiday Giveaway Ideas To Drive Sales, and Delight Customers Here are a few giveaway ideas your business should try this holiday season. 1. Promotion-A-Day Giveaways During the holiday season, consumers spend more than ever as they book flights and hotels for holiday travel and buy gifts for loved ones. With that in mind, it’s a great time to run daily promotions because they
So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms, as well as seven best practices that will help you attract prospects. This guide includes the following: What is a lead-capture form? Seven Best Practices for Building Lead Capture Forms A lead-capture form helps you generate prospects who download resources from your landing page. These forms are common when promoting ebooks, case studies, research reports, and webinars. Customers see a clear value in the offering. This value proposition compels them to trade their personal information for access. Seven Best Practices for Building Lead Capture Forms While lead-capture forms have many use cases, the best forms include the same components. See the seven elements your form must have and best practices
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I clicked on “Images”, I found what I needed quickly: I know I’m not alone. In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results. In 2021 and beyond, it’s critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. Plus, as HubSpot’s Marketing Manager Kristen Baker told me, “After running an image experiment on the HubSpot Blog, I discovered that ranking in Google’s image packs increases impressions and clicks to our content.”
Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here’s what you need to know: Program Manager vs. Project Manager What is Program Management vs. Project Management Difference Between Program Management and Project Program Manager vs. Project Manager A program manager ensures groups of projects are carried out effectively and are following an organization’s goals. Those groups of projects are referred to as a program. In contrast, a project manager leads an individual project — rather than a group of endeavors. A program manager’s duties may include the following: Working with project managers to plan schedules, projects, and goals Overseeing communication across different teams and projects Working with executive management to brainstorm new
If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants. With Google Ad Grants, qualifying nonprofits have access to up to $10,000 per month in search ads shown on Google.com. Nonprofits like DonorsChoose, Days for Girls, and We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search. You can use Google Grants to: Reach donors, volunteers, and consumers when they’re searching keywords relevant to your nonprofit Raise awareness by choosing relevant keywords and creating unique ads to highlight your work Track online donations, newsletter sign-ups, and volunteer registrations Promote your organization’s website on Google with in-kind AdWords advertising According to Google Support, there are a few limitations to Google Ad Grants, including a $2.00 max
Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network where they need to have some sort of presence. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it’s an excellent way for businesses to humanize their brand, recruit future employees, showcase their products and content, and delight and engage customers. Check out these 18 ideas for videos, photos, and other content you can post on Instagram. (And for more inspiration, check out our list of the best brands to follow on Instagram.) 18 Content Ideas for Videos, GIFs & Photos to Post on Instagram 1. Behind-the-Scenes Content Instagram is a great platform for humanizing your brand, and giving your audience a sneak peek at what goes on behind the scenes
If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site. Are you looking for a WordPress video theme to put your video content on full display? There are a lot of WordPress Video themes out there to choose from. But not to worry, we did the legwork for you. Explore this list of 16 WordPress video themes (in no specific order) to help you choose the best theme for your site. We’ll break down our list by the following categories: Multi-Purpose Video Themes Blogging Video Themes Portfolio and Photography Video Themes Filmmaking Video Themes Creative Video Themes Streaming and Membership Themes Before you continue, you can also watch this useful video on WordPress video themes from themesCode: Multi-Purpose Video Themes These WordPress themes aren’t wholly
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in August of 2022. Not to worry, though, because you can still make money from affiliate marketing on Instagram. This post will discuss how and give examples of creators that successfully use the strategy. How to Do Affiliate Marketing on Instagram 1. Switch to a creator or business account. An important step, although not required, is to have a creator or business account on Instagram. When you have this designation on your account, it establishes your legitimacy with your followers and the businesses you choose to work with. You’ll be seen as a trusted source that
With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen more than you speak. On Twitter Spaces, everyone has a role to play. The host is there to set the tone and guide the conversation. Speakers are chosen to share their knowledge. Moderators are there to ensure the space remains safe. As an attendee, your role is to listen and participate upon request. Too often, attendees will show up to a Twitter Space, ask to speak, then monopolize the entire conversation. This is considered inappropriate and can be deemed disrespectful to the speakers already designated in the Space. A good rule of thumb is to listen at least 80% of the time and contribute 20% of the time. However, that