Top Deliverability’s Blog
HubSpot: Image SEO Best Practices to Make Your Content More Discoverable
- November 9, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a interesting article:
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I clicked on “Images”, I found what I needed quickly: I know I’m not alone. In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results. In 2021 and beyond, it’s critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. Plus, as HubSpot’s Marketing Manager Kristen Baker told me, “After running an image experiment on the HubSpot Blog, I discovered that ranking in Google’s image packs increases impressions and clicks to our content.”
Read more: Image SEO Best Practices to Make Your Content More Discoverable
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