HubSpot
This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers. As you see dips or bumps in early Q4, you might wonder, “Is my marketing department experiencing seasonality or an impact of outside events, or are our numbers solely based on the work we’ve been doing?” To help you gather evidence that proves or disproves the possibility of outside impacts in Q4, here’s a look at how businesses across industries entered the first month of it in October. About this Data: These insights are based on data aggregated
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people often face higher rates of isolation and discrimination, meaning that this community can especially benefit from gatherings that foster support and connection. This is especially true for LGBTQ+ entrepreneurs and professionals, as finding opportunities to learn from people who share similar life experiences can be challenging. In this post, we’ve curated a list of annual events and conferences for LGBTQ+ entrepreneurs and professionals. Whether you’re seeking mentorship, training from experts, or just some old-fashioned socializing with like-minded business owners, these events are made for you. While most have already taken place for 2022, keep your eyes
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche? In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and achieved significant success. Revitalizing Old Products: How Skims, Liquid Death, and Dollar Shave Club Achieved Their Success Making “old” products come alive in new and exciting ways revolves around audiences, their needs, and how you can make what you offer them more exciting than their available options. Doing this falls
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only have a lifebuoy in, helping you not only stay afloat but swim safely to land. Read on to learn about the YouTube metrics that actually matter, and how they’ll enhance your video strategy. YouTube Analytics: The 15 Metrics That Actually Matter 1. Watch Time Watch time is the total amount
Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Traffic-wise, each of these posts has received over 500,000 organic views since publishing and earns at least 40,000 views monthly. 445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute 12 Incredible Answers to “What Is Your Greatest Weakness?” — That Aren’t “Perfectionism” 70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Employees Will Enjoy in 2022 45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration 20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates] 27 Mission and Vision Statement Examples That Will Inspire Your Buyers How to Type the Shrug Emoji ¯_(ツ)_/¯ in 2 Seconds Flat The 11 Best Free (and Private) Email Accounts and Service Providers of 2022 Let’s see what they have in common and what marketers can learn from
The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. I spoke to creators in HubSpot’s Creator Program and asked for their advice on how marketing professionals can adapt to the creator economy. Lessons Content Marketers Can Learn from HubSpot’s Creators Here’s what HubSpot’s creators say about how marketers can thrive in the creator economy. Create Valuable Content “When creating content, you have to keep your ideal audience in mind,” John Lee Dumas of the podcast Entrepreneurs on Fire said. “What challenges, questions, or struggles are they facing right now? Every piece of content you create should aim to help them get a quick win or aid them in overcoming a challenge, question, or struggle.” To understand what’s valuable to your
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve. Until recently, it’s been equally tricky to pinpoint a root cause for what feels like an uphill battle. The struggle, as they say, is real. When we zoomed out, we discovered that disconnection is widespread across internal systems, among cross-functional teams, and — increasingly — between brands and their customers. Yamini Rangan, Chief Executive Officer at HubSpot, sums
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content. Think of these content creators as little media companies. Many of these content creators work with bigger brands rather than sell their own products or services. If you’re a marketer whose interested in working with content creators to expand your audience reach, keep reading — we’ll dive into everything you need to know when working with a content creator, backed by data. (Alternatively, you can also take a look at the complete Business of Creators report we at the Tilt created in partnership
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. Needless to say, these two cultures clashed, and I spent the early part of my childhood confused about my identity. My parents taught me certain values and principles to help guide me through life, just like their parents did, but whenever I hung out with my friends, they would show me a completely different way of living. At the end of the day, I didn’t really know which group to side with. But once puberty hit, I did what every other hormone-filled tween would do — I rebelled against my parents
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers Promotion-A-Day Giveaways Host Giveaways on Your Website Buy-1-Get-1 Free Free Gift Cards With a Purchase Social Media Contests Refer-A-Friend Offer a Chance to Relax Run a Photo Contest 8 Holiday Giveaway Ideas To Drive Sales, and Delight Customers Here are a few giveaway ideas your business should try this holiday season. 1. Promotion-A-Day Giveaways During the holiday season, consumers spend more than ever as they book flights and hotels for holiday travel and buy gifts for loved ones. With that in mind, it’s a great time to run daily promotions because they