HubSpot
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time. This is where Instagram scheduling software comes into play. Can you schedule Instagram posts? Why You Should Schedule Your Instagram Posts Instagram Scheduling Best Practices Best Way to Schedule Instagram Posts Tools for Scheduling Instagram Posts HubSpot Social Media Management Software Later Tailwind Buffer Sked Social Sprout Social Loomly How to Schedule Instagram Posts Schedule Your Instagram Posts Can you schedule Instagram posts? Yes! If you’re a content creator or business owner with access to Meta’s Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts. If you don’t have Creator
The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. These podcasts cover a wide variety of topics, from company culture to organizational leadership. Take a deep dive below. 1. Manage This — The Project Management Podcast Hosts: Andy Crowe, CEO at Velociteach, and Bill Yates, Executive Vice President at Velociteach Length: 30-45 minutes Where to listen: Apple Podcasts, Stitcher, and Spotify This podcast offers an inside look into every aspect of project management. In each episode, Crowe and Yates share insider intelligence and actionable tips. Recent discussion topics include the challenges of management remotely, reshaping project innovation, and building
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. To recap, here are four things keeping the savviest leaders we know up at night: Businesses once in hyper-growth mode are now struggling to grow. One in three businesses are already citing “slowed growth” as a top challenge going forward. Painfully high expenses and increasing costs are leading businesses to re-evaluate their software spend, the tools in their
The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. You don’t want to lose your stride with a few days off, but you might be worried that getting too aggressive about deadlines can leave you seeming like the Grinch. At HubSpot, a company that makes work culture a priority, our people managers are known for creatively and strategically hitting seasonal goals while still building team morale — especially during the holiday season. To help prevent your team from hitting the holiday slump, we’ve compiled advice from HubSpotters on how to keep teams on track while still embracing the holidays. How to Avoid a Holiday Slump 1. Break down goals into achievable targets
As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?” Ultimately, being a successful marketer isn’t just about thinking strategically. It’s also about adhering to a strict budget, achieving new levels of growth, and choosing the most cost-effective options for your company. We’ll explore how you can do these and determine how your budget matches up against competitors. Here’s what we’ll cover: Why You Need a Marketing Budget Inside a Typical Marketing Budget Marketing Budget as a Percentage of Revenue Marketing Budgets by Industry 6 Expert Tips for Making the Most Out of Your Marketing Budget Read the full piece for more. You can also learn how HubSpot’s SVP of Marketing will spend a $10 million marketing budget in the podcast below. Why You Need a Marketing Budget Today’s marketing
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. In this article, we’ll cover: How the Recession Has Impacted Hiring So Far How the Recession Will Impact Hiring in 2023 Which Roles Remain Popular & Which Ones Have Lower Demand Which Companies and Industries Are Most Impacted How The Recession Has Impacted Hiring So Far Based on our report, we know that nearly half of marketers globally say the current economy has impacted their hiring plans for the year. The question is how. The report suggests that marketers already struggle with hiring top talent, with 47%
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts. Consider this your introductory course to color theory, types of color schemes, and the use of palettes. We’ll be covering the following topics: What Is Color Theory? Why Is Color Theory Important in Web Design? Color Theory 101 Additive & Subtractive Color Theory The Meaning of Color The Seven Color Schemes How to
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform. Table of Contents: Why Instagram Marketing Matters for Small Businesses 15 Instagram Marketing Strategies for Small Businesses Getting Started Why Instagram Marketing Matters for Small Businesses In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, 90% of people follow at least one business on Instagram. Further, 1 in 2 people use the app to discover new brands, products, and services. As a small business owner, you need to use Instagram to get your business in front of customers
As your business grows, you face more obstacles, challenges, opportunities, and projects in general. It’s a good and natural part of scaling an organization, but how do you determine your priorities? Which initiatives should you execute on first, and which challenges should you address right away? Enter the SWOT analysis, a framework that can help you develop a roadmap for moving forward with your business, maximizing opportunities and minimizing roadblocks along the way. While it may seems simple on the surface, a SWOT analysis allows you to make unbiased evaluations on: Your business or brand Market positioning A new project or initiative A specific campaign or channel Practically anything that requires strategic planning, internal or external, can have the SWOT framework applied to it, helping you avoid unnecessary errors down the road from lack of insight. Importance of SWOT Analysis You’ve noticed by now that SWOT stands for Strengths, Weaknesses
If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting as often as you can and see what happens. But what if you add some scientific thinking to the process? For example, you could try posting at different times of day and jotting down the likes per minute for each post. That experiment could have value over time, but it’s also pretty intense and time-consuming. Is there an easier way to figure out when to post on Instagram? In this post, you’ll find everything you need to start posting at the best times on this popular social media platform. Keep reading, or jump to the