HubSpot
56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Even if you’re blogging just for fun, SEO can help you boost your message and connect with more engaged readers. But what is blog SEO? And how can you optimize your blog for search engines? Get ready for an in-depth exploration into the world of keywords, backlinks, and content optimization. Start reading, or click a topic below to jump to the section you’re looking for: What is blog SEO? Blog SEO is the practice of creating and updating a blog to improve search engine rankings. This approach usually includes keyword research, link building, image optimization, and content writing. When you optimize your web
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece. Table of Contents How to Write a Blog Post Outline Outlining Tips from HubSpot Bloggers Blog Post Outline Example 1. Write down as many distinct takeaways from the article as you can. Start with a brain dump. Write down all the things you want your readers to get out of the article. These won’t always be the main sections of your article – it’s just all the things you want your readers to know by the end of reading your
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line. Here’s everything marketers need to know, starting with how the creator economy has grown over time. How the Creator Economy Has Grown Over the Years The exact size of the creator economy can vary, depending on who you ask. While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. One reason for the discrepancy could be how the numbers are calculated. For example, there may only be 50 million
Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Luckily, using business directory websites is an easy way to improve your local SEO. All you have to do is list your business in online business directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. Today, Google is inserting itself between consumer and local business websites much more often. For proof, you need to look no further than Google My Business, Accelerated Mobile Pages (AMP), featured snippets, and most importantly, local packs. By building citations, you can make sure that you appear in these local packs when people look for businesses like yours in their area. Business directories may seem
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. No one wants their product to become “obsolete” and reach the end of its product life cycle. That’s why it’s important to understand what stage your product is in so you can make better marketing and business decisions. Below, we’ll learn about the product life cycle inside and out. If you’re in a pinch, use the links below to jump straight to what you need: What is the product life cycle? Breaking Down the Product Life Cycle Theory What are the stages of the product life cycle? Product Life Cycle Examples International Product Life Cycle When to Use the Product Life Cycle In the marketing
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date with a product launch checklist. Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we’ve come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. 1. Learn about your customer. Whether you call it “market research,” or “customer development” it’s key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution. You don’t need
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard work to realize that there are only 100 people in the U.S. who will potentially buy your product. Knowing this early on will enable you to make educated business decisions and decide what’s worth pursuing. Discover the methods to calculate your market size and accurately measure your business’ revenue potential. There are several reasons why every business should spend time sizing its market: It helps you determine if it’s a worthy investment – Say you have a great idea for a product but there are currently only 100 people who would buy it. From there, you can decide if that population size is worth the cost of manufacturing, production, distribution, and more for your product. It helps you estimate maximum
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. To recap, here are four things keeping the savviest leaders we know up at night: Businesses once in hyper-growth mode are now struggling to grow. One in three businesses are already citing “slowed growth” as a top challenge going forward. Painfully high expenses and increasing costs are leading businesses to re-evaluate their software spend, the tools in their
One of my biggest challenges with working from home is staying focused and completing every task on time. After all, home is where my TV, phone, kitchen, and cats are — it’s not exactly set up with productivity in mind. However, that doesn’t mean it’s impossible to get things done. Fortunately, there are many practical, productive tips to help anyone reach their goals, whether they work from home or in an office. Here are 15 productivity hacks to keep you focused so you can achieve your goals. Eat breakfast every day. Exercise in the morning. Take time to free-write. Plan the day ahead of time. Take regular breaks. Set a single goal for the day. Don’t be afraid to say ‘No.’ Wake up early. Schedule some self-care. Create deadlines. Work in short bursts. Have a dedicated workspace. Avoid multitasking. Work near natural light. Forget about perfectionism. Best Productivity Hacks for
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time. This is where Instagram scheduling software comes into play. Can you schedule Instagram posts? Why You Should Schedule Your Instagram Posts Instagram Scheduling Best Practices Best Way to Schedule Instagram Posts Tools for Scheduling Instagram Posts HubSpot Social Media Management Software Later Tailwind Buffer Sked Social Sprout Social Loomly How to Schedule Instagram Posts Schedule Your Instagram Posts Can you schedule Instagram posts? Yes! If you’re a content creator or business owner with access to Meta’s Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts. If you don’t have Creator