HubSpot
When people arrive at your Facebook Page, where do you think they’ll look first? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. A cover photo can transform your Facebook Business Page from a passive repository of your business’ activity to an inviting community. Whether you’re using Facebook to generate leads, close your next sale, or create a customer network, knowing how to create and optimize your Facebook cover photo will be essential to the success of your Page. In this post, you’ll learn Facebook cover photo best practices with real-world examples of each tip we recommend. To get started, let’s dive into Facebook cover photo dimensions. Sometimes…
“We have a 9 a.m. meeting? Hold on — let me scour the internet to find content for the morning tweet.” Sound familiar? Scrambling for social content is nothing new. We have meetings. We miss deadlines. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. Social media content moves so fast that you might occasionally feel thrown for a loop, which is why a pre-scheduled social media content calendar should be your new best friend. To make social media content easier for companies to plan and schedule across the accounts they manage, we created a social media content calendar template. And because this field moves so quickly, we’re always updating this template with the latest social platform features to help you share your content strategy at…
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and on top of your game. Social Media Content Calendar Tools to Plan Your Messaging 1. HubSpot’s Downloadable Template for Excel Content Calendar Price: Free Download This Template Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for…
INBOUND 2021 — hosted with love by HubSpot — is a fully immersive, online experience that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. INBOUND has been hosted by HubSpot for over ten years, and is one of the world’s largest marketing conferences, attracting more than 26,000 attendees from 110 countries. But this year, INBOUND is especially unique — as it’s built with remote work in-mind, so you can learn from anywhere with audio sessions, meetups, and on-demand content. Additionally, you’ll hear from Oprah Winfrey, Spike Lee, David Chang, and more. Here, let’s explore five reasons you’ll want to attend INBOUND 2021, according to HubSpot’s Global Events team. 1. BLACK@INBOUND Black@INBOUND is a global community that gathers Black professionals across industries to grow and network. HubSpot customer Devyn Bellamy first founded Black@INBOUND at INBOUND to find and connect with other Black…
Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016. Social media platforms like Twitter and Instagram have encouraged hashtag use for years as a way for users to connect with their communities. They even offer analytics, allowing content creators and influencers to gauge their impact. Now that LinkedIn has fully embraced the use of hashtags, brands can too. Let’s get into the basics of using hashtags on the platform and dive into how to find the top trending ones in your industry. How To Use Hashtags on Your LinkedIn Status Update There are a few ways to add hashtags to your status update. As the GIF illustrates, you can add a hashtag by: Typing out the pound sign followed by the word or phrase. As you type out your hashtag, LinkedIn will auto-generate hashtag suggestions based on what’s trending and…
The landscape of web design is always evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. Still, one thing remains constant: Websites are the most important marketing channel for many businesses, and the second most popular marketing channel among businesses according to HubSpot research. Image Source Given the importance of websites to most businesses and the fact that half of consumers think website design is crucial to a business’s brand, it’s worth the effort to make your own website that matches today’s trends. However, this doesn’t mean you need to scrap your site’s vision to engage visitors. There’s plenty of room for stylistic choices across the spectrum. As HubSpot Senior Product Designer Dan Hartshorn notes, “I’ve noticed lately many SaaS offerings go either monochromatic or black&white in their UI, or go the opposite…
Deciding how you’ll generate revenue is one of the most challenging decisions for a business to make, aside from coming up with what you’ll actually sell. You want to ensure that you’re accounting for production costs, salaries for workers, what your consumers are willing to pay, and that you generate enough to continue business operations. You also want to make sure that your strategy fits with what you’re trying to sell. Various revenue models will help you set your business on the right path. In this post, we’ll outline what they are and how to choose the right one for your company. Revenue models are not to be confused with pricing models, which is when a business considers the products’ value and target audience to establish the best possible price for what they are selling to maximize profits. Once the pricing strategy is set, the revenue model will dictate how customers…
There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is there a huge difference between them, though? And will my results be affected if I choose the wrong one? Yes, there is a difference, and yes, your results will be affected. Not to fear, though; in this post, we’re going to break down the difference between A/B tests and multivariate tests and tell you exactly when to use each, so your tests run smoothly and your inbound marketing can go from working pretty well to amazingly well. The critical difference is that A/B testing focuses on two variables, while multivariate is 2+ variables. As the difference between both tests can be seen visually, let’s…
Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle. Once you put in all that work, you want to make sure your ad is ready for bidding. Google Ads helps advertisers ensure their ad quality is high by assigning them a quality score. Not sure what that is? Let’s cover what a Quality Score is, how to see it in your account, and how to improve it for your next campaign. Google wants to match users to the most relevant ads because they only make money when users click the ad. So, if they consistently show low-quality ads, they won’t earn as much. To determine an advertiser’s Quality Score, Google looks at how other advertisers have performed in the last 90 days for the exact same keywords. If there isn’t enough data gathered…
We’re reminded daily about how change is coming, and to succeed in business, we must remain agile. That all makes sense in theory, but in practical application, to change how you operate or serve customers is no small feat. At IMPACT, we’ve gone through quite a bit of change, going from a small core team to a good-sized agency. After struggling to implement a change to our client onboarding process, we decided to take a step back and re-evaluate our approach to change management. Below, I’ll share with you the key change management models and tools we reviewed, and how you can avoid becoming another statistic. Why is change management important? A 2019 Gartner study revealed that most chief human resources officers are unhappy with the speed of change implementation in their organizations. Why is that? Well, 80% of companies manage change from the top-down, according to the study. With…