HubSpot: The Key Difference Between Multivariate Testing & A/B Testing

HubSpot just posted a engaging blog:

There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better.  There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is there a huge difference between them, though? And will my results be affected if I choose the wrong one?  Yes, there is a difference, and yes, your results will be affected. Not to fear, though; in this post, we’re going to break down the difference between A/B tests and multivariate tests and tell you exactly when to use each, so your tests run smoothly and your inbound marketing can go from working pretty well to amazingly well.  The critical difference is that A/B testing focuses on two variables, while multivariate is 2+ variables. As the difference between both tests can be seen visually, let’s…

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