Top Deliverability’s Blog
HubSpot: UTM Codes: How to Create UTM Tracking URLs on Google Analytics
- September 1, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting blogpost:
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin. Now, you might be thinking, “Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. What does a UTM code tell me that I don’t already know?” HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps
Read more here: UTM Codes: How to Create UTM Tracking URLs on Google Analytics
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