HubSpot
An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal. In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach. While the stages of the SaaS sales funnel mirror those of less specialized sales approaches, the specifics of each stage differ. Let’s take a closer look at each. Prospects The prospects stage is the most general and involves broadly identifying potential prospects from the market at large. The goal here isn’t to make a sale
“Networking” is a buzzword that many of us have a serious love/hate relationship with. Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. This guide will help you navigate those uncomfortable face-to-face networking situations, so the next time you step into a room of potential connections, you’ll feel ready to dive right into relationship-building conversations. Network before job searching. Come prepared with a clear goal in mind. Have some conversation starters ready. Introduce yourself to someone more experienced. Ask people about themselves. Practice active listening. Write notes after each meaningful conversation. Ask for what you want. Exit a conversation gracefully. Follow up every time. 1. Network before job searching. As anyone who has ever looked for a job can attest, the process can be daunting. Knowing who to reach out
73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value. The HubSpot Academy is an excellent example of this. Launched in 2012 as a way to help its customers learn and apply new marketing skills to grow their business, The HubSpot Academy has evolved into the go-to destination for hundreds of thousands of people looking to improve their skills related to inbound marketing, sales, and customer service/support. Among other things, a strong learning academy can help you provide helpful resources to your customers, increase customer retention, engage with new prospects, and build domain authority. From
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. Costs depend on the advertiser and your show statistics, but the average cost is $10 to $50 CPM (cost per thousand impressions), and higher prices go to shows with higher listenership. Dax Shepherd, the host of Armchair Expert, uses this strategy and features ads from sponsors in his show. Some ads
Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed. Social Media Marketing Goals for 2022 While you don’t need to meet every social media marketing goal listed to succeed, these objectives offer a solid starting point for a measurable marketing increase. Goal 1: Increasing brand awareness Goal 2: Driving website traffic Goal 3 Getting
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them, but that doesn’t mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here’s an opportunity for you to exercise your creativity at the earliest stage of the recruitment process. Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters. What’s on a cover letter? Before you can get
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your competition in the hiring process, as well as feel entirely confident in your ability to perform in your social media role, you’ll want to take a social media course. In this blog post, we’ll cover some of the best social media marketing courses that are available today. 1. Social Media Certification by HubSpot Creator: HubSpot Platform: HubSpot Academy Price: Free Skill Level: Intermediate One-Sentence Summary: Learn how to create an inbound social media marketing strategy. HubSpot’s social media certification course is a robust program designed to help you attract customers and partners, and build brand
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come in. In this post, we’ll discuss: What are agile metrics? Importance of Agile Metrics Types of Agile Metrics Key Agile Metrics What are agile metrics? Agile metrics is a tool that helps marketing teams measure the progress and productivity of marketing activities, stay on track, and address roadblocks. Agile metrics are most effective when tailored to the specific needs of individual projects. You can use agile metrics at both the team level and individual level. At the team level, they help assess the overall health of marketing activities and identify potential bottlenecks. At the individual
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there’s a chance offline marketing could make a comeback. Here’s what marketers need to know about offline marketing and how it can be leveraged. What is offline marketing? 5 Offline Marketing Strategies You Should Use Business Cards Community Engagement Event Hosting Press Releases Free Workshops So why should your company still incorporate offline marketing into its strategy, especially in the digital age? One reason is that it’s tangible and allows marketers to physically reach their target audience in a way that online marketing can’t. You can hand out flyers, put up
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It’s also meant to keep Facebook competitive with TikTok. TikTok’s For You page also shows recommended content from across its platform based on what algorithms think a user wants to see. The Following page only shows content from pages the user already follows. But what does it mean for marketers who relied on Facebook’s news feed to find and maintain an audience? Here’s what marketers need to know about the new tabs.