HubSpot: The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions

HubSpot just issued a new engaging blogpost:

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal. In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach. While the stages of the SaaS sales funnel mirror those of less specialized sales approaches, the specifics of each stage differ. Let’s take a closer look at each. Prospects The prospects stage is the most general and involves broadly identifying potential prospects from the market at large. The goal here isn’t to make a sale

Read the original here: The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions