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HubSpot: 8 Steps to Launching an Online Learning Academy Your Customers Will Love
HubSpot just shared a new brilliant blogpost:
73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value. The HubSpot Academy is an excellent example of this. Launched in 2012 as a way to help its customers learn and apply new marketing skills to grow their business, The HubSpot Academy has evolved into the go-to destination for hundreds of thousands of people looking to improve their skills related to inbound marketing, sales, and customer service/support. Among other things, a strong learning academy can help you provide helpful resources to your customers, increase customer retention, engage with new prospects, and build domain authority. From
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