Top Deliverability’s Blog
EmailToolTester: Delivery Issues with Outlook and Hotmail? Get Your Marketing Emails Delivered Again!
- December 22, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published a interesting write-up:
Microsoft’s email services are among the most challenging for email marketers, as I can see again and again in our email deliverability audits. Outlook, Hotmail, and the business-focused Microsoft 365 use the same spam filters, meaning that if your newsletters are blocked by one, they will also be blocked by the other two. Why Are My Emails Getting Blocked? Blocked or lost emails typically result from these three issues: Missing authentication Getting your emails authenticated is crucial. Incomplete or incorrect authentication can lead to emails being marked as spam or rejected by email servers. This involves setting up records like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) in your domain’s DNS settings. Try this easy way to check whether your authentication is working correctly. All you need is a Gmail account. Learn more here. Proper authentication helps in verifying that the
Read more: Delivery Issues with Outlook and Hotmail? Get Your Marketing Emails Delivered Again!
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Deliverability
- Glossary: Spam
- Glossary: Authentication
- Glossary: Lead
- Glossary: Sender Policy Framework (SPF)
- Glossary: DomainKeys Identified Mail (DKIM)
- Glossary: Domain Message Authentication Reporting & Conformance (DMARC)
- Glossary: Domain Name System (DNS)
- Glossary: Delivery
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Accelerated Mobile Pages (AMP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)