EmailToolTester: Your Complete Guide to Email Marketing for Hotels: Tips and Best Practices

EmailToolTester just issued another interesting blogpost:

While most hoteliers rely on email for communication with guests, they often overlook its potential as a channel to drive repeat business. So, what’s the secret to leveraging email effectively in marketing, and how does it differ from conventional communication? If this all sounds confusing, you’re in the right place! This guide will attempt to answer all your questions and offer actionable tips on how to get the most from an email marketing strategy for your hotel. As you’ll see, it’s divided into two key sections. The first is about becoming better at hotel email marketing and newsletter strategies, and the second is about choosing the best email marketing platform. Why You Should Use Email Marketing for Your Hotel The first point to understand about hotel email marketing is that it’s one of the best ways to reach your audience. According to Kinsta, as of 2023: 4.03 billion people around

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