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EmailToolTester: Political Email Marketing Tactics: 9 Effective Ways To Gain More Support in 2023
EmailToolTester just published a new insightful post:
Did you know that, back in the day, 90% of the Obama campaign’s online donations were made through email? That’s almost $690 million generated over a two-year period. Clearly, electorates read emails and respond positively to them. Many are often eager to hear your campaign’s message. Research shows that government and political emails open at a rate of 28.77%. It’s considerably higher than the average open rate, which is 21.33%. But getting them to open the message is only half the battle. To win, or at least, retain their confidence and trust, you need a strong political email marketing strategy. In this article, we’ll go over the best practices for engaging subscribers and gaining their support through email marketing. But before we get into that, let’s look at why this platform works so well for political campaigns. Why Run A Political Email Marketing Campaign Generic political messages can easily get
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