Email Design
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. Read on for a few ways your team can use Litmus to streamline your email workflows and get the full value out of all the technology tools your teams rely on to create, review, approve and send your marketing emails. Make it easy for team members access the features they need Litmus capabilities span email design, development, email
At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition. And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. So, thank you! We appreciate all of your support and promise to continue to strive to empower marketers to send great email, every time. 2022 SaaS Awards Shortlist Litmus was shortlisted for The SaaS Awards, Best SaaS Product for Email Marketing category! The next round of finalists will be announced in August, followed by the winners in September. We are honored to be considered with other shortlisted companies which include: ChildcareCRM, Bloomreach, PerformLine, Inc., and
Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes. From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay! Diaspora Co. PrettyLittleThing Co-op Bombas Seek & Swoon Kimberly Huang, Content Marketing Specialist Diaspora Co. Subject Line: Fiery, Smoky, Delicious — Tandoori Masala is Here! Preview Text: Plus: Tadka Spoons are BACK!!! Kimberly says: The email design stood out to me here. The bullet points make it easy to scan and read, and the animated GIF kept me engaged as I scrolled through the email. Plus, the color palette stands out—it really ties into theme of the product they’re featuring. Lastly, the fire illustration they imbued throughout the design adds a touch of brand personality without competing with
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s announcement to postpone its phase out of third-party cookies in Chrome until the second half of 2024 may be a very welcome chance for you to do exactly that. Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond. What are third-party cookies? Let’s start with the basics. Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. In March 2021, Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2023.
Looking for a surefire way to inject a “work smarter, not harder” ideology into your email workflows? Allow us to introduce you to email modules! If you’re like the majority of respondents to our 2021 State of Email survey, your email volume and production demands have increased over the last year. Email modules and reusable components like snippets and partials can help streamline your workflows and increase efficiency, while allowing you the flexibility to build creative and on-brand emails that stand out in the inbox. Keep reading to find out: What is an email module? The benefits of modular email How to get started with modular design What is an email module? An email module is a reusable content block that can be put together in different combinations. The end result can be a full email, or a range of full email templates. (An email module is sometimes referred to
Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022—the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce Morgan Matthews – Head of People and Finance Jenny Hoffman – Creative Strategy, NA Lead, Spotify Karelle Gordon – Marketing Director, Education, Fortune Media This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. The best part? You can attend from anywhere. This year’s event is fully virtual—and, for the first time, includes a free ticket option. Without further ado, allow us to introduce you to our keynotes. Litmus Live 2022:
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. One that can include tapping into personalized messages with perfectly selected gift ideas, segmentation to reach those abandoned carts, reminding people to purchase, or to help raise charity dollars before the year’s end. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. For many businesses
What is a broken email? Marketers love email for it’s reliability, effectiveness, and maybe most importantly it’s high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become a nightmare in Outlook or Gmail. On top of that, inbox versions, app updates, and browser changes can impact how an email looks. What looked perfect today might be broken tomorrow. The first step in designing on a deadline is preparing for the worst. Have safeguards built into your templates to cover any major problems you may encounter. —Logan Baird, Emma We’ve compiled some common email errors you might find, and how to incorporate safeguards into your next email campaign so you no longer have to say “my email is broken”. Generally, it comes down
This piece originally appeared in TechCrunch Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion, contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers? That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. These connections grow awareness and increase the bottom line. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. There’s no magic solution for personalizing individual shopper or subscriber experiences. What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. So how can you get in on this action? In this blog post, we’ll cover: What a GIF is The benefits (with inspiring examples) The downsides of animated GIFs How to make animated GIFs with Adobe Animate Animated GIF best practices Email client support and load times What is an animated GIF? GIF, which stands for Graphics Interchange Format